Documents found
-
1001.More information
‘Ethnic' foods, which belong to international culinary repertoires, are now increasingly common in Canadian grocery stores and pantries. Which marketing tactics were used in ‘domesticating' these food items? Our research examines three case studies (tacos, Sriracha, and soy sauce) and the marketing strategies that were used to integrate these products into the culinary mainstream. These case studies underscore, among other insights, the role and significance of entrepreneurship and influencership in the products' commercial trajectories and the relationship consumers have established with these products as well.
Keywords: aliments ethniques, marketing, tacos, Sriracha, sauce soya, Ethnic food, Marketing, Tacos, Sriracha, Soy sauce
-
1003.More information
This essay first offers a review of the critical positions of Marilyn Randall in relation to the novel Trou de mémoire (1968) by Hubert Aquin. I focus specifically on the concept of biolectography, removing its prefix to examine the idea of lectography, a reading no longer centered on the search for the image of the author in the margins of fiction, but on the responsibility of the reader. Trou de mémoire is an unusual detective novel because the criminal’s identity is quickly discovered however the motives for the crimes that structure the plot are otherwise obscure. Based on criticism theorized and practiced by Pierre Bayard, I propose an investigation that reconstructs the characters’ motivations, without sparing an examination of the reader's desire. This insistence on the encounter with the text gives rise to a conceptual character that I refer to as the detective reader. At the helm of the investigation, the detective reader revisits the enigmas of Trou de mémoire, plunging into the vanishing point of the text, less to propose a solution but rather to survey the questionable logic put forth by the novel.
-
1007.More information
This paper provides a sociological analysis of the parties involved in promoting a public-private partnership (PPP) in the area of obesity prevention. It examines the scholarly issues associated with legitimizing a public action program funded in part by the same manufacturers often regarded as being responsible for the problem. A post-doctoral researcher at a think tank set up for this purpose, the author combines externalist and internalist approaches to expertise and takes advantage of his involvement as an observer to try to understand how PPPs have spread with such surprising ease as pragmatic, neutral instruments.