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Overlooked for a long time by social science, the quantitative measurement of racism is now back on track, and raises crucial theoretical and methodological issues. Building on the findings and data of the Trajectories and Origins survey (TeO, Insee-Ined, 2008-2009), this article investigates the contribution and the limits of the survey to the empirical and statistical knowledge of discrimination and racism. It offers explanation about under-reporting of experiences of racism. We provide an overview of quantitative sources about racism in France, and then discuss the main findings from TeO on reported racism by immigrants and second generation. We show the interplay between racism and discrimination and their correlation with experiences of othering. Finally, we develop a discussion on processes of subjective account and consciousness of racism based on the personal characteristics and marks that exposed them to racism.

Keywords: Racisme, discriminations, méthodologie d'enquête, altérisation, Racism, Discriminations, Survey methodology, Othering, Racismo, discriminación, metodología de investigación, alterización

This qualitative research explores the deployment of the social-HR component of the CSR policies of a multinational bank in its subsidiaries in Madagascar, Cameroon, Tunisia. Beyond the African contingencies common to the subsidiaries studied, the results show that the adoption of a “customer-supplier” approach can make it possible to respond effectively to the social aspirations of employees and those of external stakeholders. The analysis of the results suggests to sustainably operate in Africa a hybrid approach of practices through the operationalization of a socially responsible HR, understood and accepted by stakeholders, as a lever of well-being and in fine of social and economic performance.

Keywords: RSE, GRH socialement responsable, tensions stratégiques, entreprise multinationale (EMN), Afrique, CSR, socially responsible HRM, strategic tensions, multinational company, Africa, RSE, gestión de recursos humanos socialmente responsable, tensiones estratégicas, empresa multinacional, África

Keywords: PMV, production agricole, sécurité alimentaire, déséquilibres sociaux et territoriaux

This article highlights the Algerian insurance companies’ experience in the realm of marketing and asks whether the principles and techniques of this discipline can be applied to these firms. It emphasizes the need for these companies to invest heavily in marketing development schemes if they are to develop and promote life insurance products and encourage households’ subscriptions. This is mainly because the Algerian social-economic and cultural setting does not encourage the development of this type of product. To achieve this, changes are needed at many levels including: adoption of a new approach to customers, improving after-sales service, quicker compensation procedures, aggressive sales efforts, introducing new distribution channels and innovations in business processes, organizational structures, and products etc. These are real challenges for marketers in these firms, but if dealt with properly, they will help them re-position their life insurance products and achieve growth. This paper, by analyzing relevant data and reviewing the specific Algerian institutional, economic and social context, will examine the conditions of a successful marketing mix policy that enable the development of the life insurance industry in Algeria.

Keywords: Assurance vie, marketing-mix, contexte socio économique, contexte culturel, Algérie, Life insurance, marketing mix, social economic setting, cultural setting, Algeria

Despite the enthusiasm for sustainable development at the local level, very few studies have focused their attention on evaluating the role of the personality of leaders in the conduct of marketing as an essential tool for the management of local authorities. Our study analyzes how the personality of the leader in professional practice influences sustainable development at the local level. The results of the study allow us to develop a conceptual model showing that leaders with a high sense of patriotism and an openness to experience use segmentation to develop their territory sustainably, while those with a great vision tend to rely more on marketing investments for the sustainable development of their territory.

Keywords: marketing territorial, développement local, personnalité, intégration marketing, vision du dirigeant, territorial marketing, local development, personality, marketing integration, manager's vision

Keywords: Chimenti, Elisa, Récit viatique, Maroc

Impostor syndrome is characterized by feelings of inauthenticity and illegitimacy among high-achieving and deserving individuals. Our study set out to determine the prevalence of this phenomenon within a population of master’s students of Maghrebi origin in Belgium and France. We considered the impact of racism as experienced through micro-aggressions and minority stress, as well as the influence of gender and first-generation status on perceptions of not belonging. Our quantitative methodology used an online questionnaire incorporating multiple rating scales that had previously been tested in the literature. Descriptive analysis allowed us to demonstrate the widespread presence of high levels of impostor syndrome among the individuals in our sample (62.9%). Meanwhile, inferential analysis shed light on how underlying factors—the experience of racism and minority stress—exacerbated impostor syndrome among master’s students of Maghrebi origin. However, we found that neither first-generation status nor gender played a statistically significant role. Our findings highlight the importance of addressing the issue of impostor syndrome within the social contexts of young people with an immigrant background, along with considering the need for introducing measures to promote the inclusion and well-being of such students at French and Belgian universities.

Keywords: syndrome de l’imposteur, impostor syndrome, parcours académique, academic careers, micro-agressions racistes, racist micro-aggressions, stress minoritaire, minority stress, first-generation students, première génération