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The Northern part of Morocco is changing due to globalization and the increasing individualism that comes with it. However, that region still has a strong sense of community. Values are not disappearing, they are just changing. Can this sense of community and these values be also found in very small companies ? How do managers combine, in the way they run their business and they care for their employees, the circle of values kept from the past and those taken emerging from our modern society ? How does the complex relationship between what is universal and what is contextual work ? We will try to explain how company managers keep their cultural background and why it is still influential and meaningful.
Keywords: Autorité, Dirigeant, TPE, Pratique d'animation des relations humaines, Éthos méditerranéen