Documents found
-
141.More information
A paradox marks the modern consumer's status. While the consumer may be seen as a subject requiring the state's legislative protection, as a potential victim of abusive practices, it is also recognized that the consumer is endowed with a regulatory power arising from the widened range of societal information available. Consequently, we need to address two questions : (a) Does the addition of a stronger regulatory power for consumers to the essentially protective nature of consumer law raise a problem of legal coherence ? (b) Should a state's right of access to societal information for consumers through production and sales companies be based on a policy of unconditional transparency ? The experience of labour and consumocratic law in the fight against child labour in South Asia offers a cautionary lesson in response.
-
142.More information
This research conceptualizes entry modes as forms of international experience that small and medium-sized enterprises (SMEs) gather and explores the role they play in building export knowledge and fostering international performance. Using a sample of 107 French SMEs from the steel industry, a causal model suggests that various entry modes have direct impacts on the level of explicit foreign market-related knowledge in SMEs and an indirect impact on tacit knowledge. Explicit and tacit knowledge correlate positively, and ultimately, an SME's tacit knowledge regarding export markets improves its international performance.
Keywords: mode d'entrée, connaissances tacites et explicites, KBV, PME, performance internationale, entry mode, tacit and explicit knowledge, KBV, SMEs, international performance, modos de la entrada, conocimiento tácito y explícito, KBV, PYMES funcionamiento internacional
-
143.More information
The aim of this article is to understand and identify the perceived values of service co-production experiences with and without technological devices, through the prism of social structure theory. A qualitative study followed by two quantitative studies were conducted in two restaurants. The first qualitative study revealed 8 types of values perceived from the consumer experience, categorized according to structural dimensions: significations, domination and legitimation. The two quantitative studies carried out in a service system, one with and one without technology, demonstrate how technological devices engender socially different interpretations in terms of structural properties and perceived values. This result enables us to formulate managerial recommendations on the design of technological devices for better appropriation by consumers.
Keywords: Expérience de coproduction, Dispositif de service, Valeurs, Technologie, Théorie Sociale de la Structuration, Co-production experience, Service device, Values, Technology, Social Structuring Theory, Experiencia de coproducción, Dispositivo de servicio, Valores, Tecnología, Teoría de la Estructuración Social
-
144.More information
Early internationalizing firms (EIF) remain the object of much curiosity in the international business landscape. Indeed, these companies follow a higher international speed than traditional SMEs, and therefore seem to generate greater growth rate in the short term. Among the factors that can explain their success on the market, we can cite the use of digital tools that seem to facilitate their internationalization process. However, today, many questions remain when it comes to the capabilities needed to interact with these tools. This study therefore aims to explore the link between the EIF's speed of internationalization and the digital capabilities. Thus, we highlight the existence of three main digital capabilities: digital analytical capabilities, digital operational capabilities, and digital international marketing capabilities. Finally, we propose a model representing the links between each of these capabilities and the related dynamics.
Keywords: Vitesse d'internationalisation, Entreprise à internationalisation rapide et précoce (EIRP), Compétences numériques, Speed of internationalization, Early internationalising firm (EIF), Digital capabilities, Velocidad de internacionalización, Empresa de internacionalización temprana (EIT), Capacidades digitales
-
148.More information
Established in 1971, ParticipACTION was a social marketing company created to change the physical behaviour and personal views of Canadians through persuasive marketing techniques and re-enforced mass media branding. Charting the personal accounts of four influential historical actors, this paper explores the original motivations behind the establishment of ParticipACTION. Through oral history accounts, untapped archival records pulled from the ParticipACTION Archives, and government documents, this article follows the development of the ParticipACTION brand and its relationship with a nation of media consumers. The overt commodification of health, manipulation of Cold War fears, and the federal government's behaviour modification agenda are all aspects of its origin story, yet they have been strategically omitted from the dominant social memory of this national health promotion organization because these founding goals no longer served the ParticipACTION brand.