Documents found
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381.More information
Keywords: marketing
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382.More information
Marketing of library and information services is an important area of librarianship. While looking at the philosophical foundations, one can easily understand that librarianship and marketing are inseparable. The paper describes the development of marketing and librarianship at their early stages and narrates their theoretical development on almost same footings. The philosophical foundations of librarianship can be an example of sound marketing bases for studying any other profession. The Five Laws of Library Science has been interpreted differently in the literature and the arguments given by various authors amply prove the closeness of marketing and library laws for bringing out uniformity of objectives where the user becomes the focal point, and the whole organizational resources, facilities, services, rules and procedures, technologies becoming customer-centric.
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389.More information
This research identifies the Chinese Confucian cultural values through the 45 personal values of the Schwartz Value Survey. The empirical approach is based on six qualitative interviews and a final administration of 1674 questionnaires in China. The 45 personal values position correctly according to the theoretical structure of Schwartz. The prevailing personal values are Confucian and collectivistic in nature. Also, Chinese women are more Confucian than Chinese men. Finally, the young generation prefers more and more Western and individualistic values. In terms of managerial implications, we provide recommendations for marketing and HRM in China.
Keywords: Valeurs culturelles, Valeurs confucéennes, Chine, Schwartz Value Survey, enquête quantitative, politique marketing et gestion des ressources humaines, Cultural Values, Confucian Values, China, Schwartz Value Survey, quantitative survey, marketing strategy and HRM, valores culturales, valores confucianos, China, Schwartz Value Survey, encuesta cuantitativa, estrategia de marketing y gestión de recursos humanos
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390.More information
The rapid rate of technological change and the rapidly growing number of institutions now embarking on Internet-based delivery means that more institutions are involved in distance education than at any other time in history. As institutions throughout the world increasingly offer courses via the Internet, there will emerge a global higher education economy in which institutions will face global competition for students, especially those involved in continuing professional education and lifelong learning. The emergence of the global higher education economy could well act as a catalyst for overcoming the institutional inertia that typifies the organisational culture of many universities. This transition from the Industrial to the Information Age was encapsulated by Dolence and Norris (1995), who argued that to survive organisations would need to change from rigid, formula driven entities to organisations that were "fast, flexible, and fluid" (p. 31) -- adjectives not typically used to describe the salient features of universities! This case study outlines the response of a well-established dual mode institution, The University of Southern Queensland (USQ), to the "gales of creative destruction" (Schumpeter, 1950, p. 84) that currently beset higher education institutions throughout the world.
Keywords: technological change, higher education economy, continuing education, organisational culture, transition