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393.More information
This article makes a novel argument that governance of corporate environmental activities should recognize that the business corporation is an aesthetic phenomenon, including the environmental practices and communications undertaken in the name of “corporate social responsibility” [CSR]. Corporate identities and CSR practices are aesthetically projected through logos, trademarks, websites, the presentation of products and services, stylish offices, company uniforms, and other aesthetic artefacts. This corporate “branding” dovetails with the broader aestheticization of our pervasive media and consumer culture. Aesthetics has particular salience in CSR for influencing, and sometimes misleading, public opinion about corporate environmental performance. Consequently, in disciplining unscrupulous corporate behaviour, governance methods must be more responsive to such aesthetic characteristics. The green illusions of business communications create difficulties for regulation, which is better suited to disciplining discrete misleading statements about retailed products or trademarks rather than tackling the broader aesthetic character of business and the marketplace. The article suggests that non-state actors who are more sensitive to aesthetics can help to fill some of this governance void. The “counter-aesthetic” strategies of social and environmental activist groups can inject a subversive narrative that can help to unmask these green illusions. Although the history of such tactics suggests they probably have only a modest effect in challenging corporate deception, the law can assist by protecting public spaces from corporate marketing and sponsorship.
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Contexte - Le diabète est en hausse. Les personnes atteintes de diabète de type 1 ont deux options principales, des injections quotidiennes multiples (MDI) ou l'utilisation d'une pompe à perfusion d'insuline / pompe à insuline. Les pompes à insuline sont le dispositif médical présentant le plus d'événements indésirables parmi les dispositif médical enregistre et leur utilisation est en hausse. Puisque ces dispositifs médicaux passent par un processus réglementaire rigoureux, pourquoi y a-t-il une telle divergence? Cette étude consiste à effectuer une revue systématique de la littérature comparant les événements indésirables et les événements indésirables graves entre les essais cliniques pré-commercialisation et les essais cliniques post-commercialisation.Hypothèse - Les études cliniques pré-commercialisation et post-commercialisation ont un ratio statistiquement différent d'événements indésirables et d'événements indésirables graves. (α < …
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AbstractThe massification of sportswear is attributable to structural changes. Indeed the importance of sports events in the media, the over-rated portrayal of sports heroes, the tremendous influence of marketing and various social changes have combined to make the sports culture the culture of choice for adolescents. The adoption of a sports look by this mainly masculine population shows a desire to 'own' the city in a symbolic way. The group of adolescents surveyed in Strasbourg, France, who are usually excluded from accommodation as well as cultural and commercial activities in the city centre, use the sporting appearance and the large number of prestigious brand names to 'invade' the urban space, portray a positive image, display signs of virility, establish networks and exist in the eyes of passersby. Parading exclusively in sportswear signifies not only that they have fallen prey to the marketing bait ; but also, via its material components, a way of claiming an existence in the city.
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The paper presents the results of research into the function of farm-market linkages in the evolution of hybrid grain-corn production in Southern Québec. The evolution of the physical structure of the market, the nature of market demand, and the farmers' perception of the market, are all identified as significant variables in the location pattern of grain-corn production. The direct role of the market as an information source is examined and found to influence positively both the rate and direction of change. The use of free seed samples and the establishment of contract marketing further confirm these findings.
Keywords: Liaisons ferme-marché, maïs-hybride, structure du marché, demande, perception, localisation, diffusion de l'information, Province de Québec, Basses terres du Saint-Laurent, Farm Market Linkages, Hybrid Grain-Corn, Market Structure, Demand, Perception, Location, Information Diffusion, Québec Province, St. Lawrence Lowlands