Documents found
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431.More information
SummaryThe author, in this article wishes to show briefly the peculiar functioning of cooperative institutions in modern economic life. After a short historical review in order to show the many efforts made to organize the economy on the basis of common ownership of the instruments of production, he criticizes the principles set forth by the cooperative movement and then examines its actual structure. His attention is given to the problems arising from the application of cooperative principles in the modern economy. He concludes in suggesting that a practical educational programme making people aware of their industrial potential may perhaps be the only solution and will bring favourable results.
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434.More information
This article aims to study the intercultural competence (IC) of service providers of an SME, as little is known about its role in the intercultural service encounters (ICSE). To be considered effective, service providers must adapt to their interlocutors by the means of communication competence, as services are intangible. Service encounters between culturally different providers and customers being more and more intense, it is necessary to consider service providers' IC, defined as an ability to negotiate cultural meanings. The results of our case study indicate that IC in services is enhanced by their characteristics and is therefore strongly context-dependent.
Keywords: intercultural competence, intercultural service encounter, language, SME, France, compétence interculturelle, rencontre de service interculturelle, langue, PME, France, competencia intercultural, eencuentro de servicio intercultural, idioma, PYME, Francia
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439.More information
Depuis les années 2000, les marques ont recours à la ludification comme un moyen d’impliquer et de fortifier leurs liens avec leur clientèle. Cette stratégie de communication publicitaire a suscité beaucoup de débats dans le monde académique. Des questionnements se font sur ses origines, son mode opératoire, ses composantes, ses effets sur les individus, dans plusieurs domaines comme la psychologie, l’éducation, la sociologie et notamment la communication et le marketing. En effet, la ludification devient pour les marques la « solution miracle » pour engager leur clientèle. L’expérience ludique est au centre des stratégies de communication publicitaires. Elle vise à créer une expérience interactive et divertissante en ayant recours à des mécaniques de jeu dans un contexte de non-jeu. Cette recherche vise à comprendre comment …
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