Documents found
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451.More information
A field enquiry in French distance education allows us to analyze the evolution of a specific institution towards new public management: Parallel to a trend of free courseware and open education, there is a paradoxical reality of distance education monetization. Whereas history shows how traditional French education is a state controlled public good, a new policy is changing the organization’s culture towards a commercial and industrial activity. From inside the institution, we describe the cultural changes, with its human resources, accounting, and marketing dimensions. We relate debates about the institution’s business model within the economy of knowledge – selling either services or contents, focusing on the learner’s experience. Lastly, we analyze the notion of value underlying this monetization of a distance education institution: both the computing of a specific training’s value and the shared values of the workers binding up their collective identity.
Keywords: Money, distance education, France, marketing, value
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452.More information
The strategic approach observed in small and medium-sized firms is greatly influenced by the turbulence which largely characterizes their context. As a consequence of this turbulence, managers have extreme difficulty in reading their environment and in positioning their firm within it.Basing ourselves on a qualitative study carried out with 45 small and medium-sized firms managers, we demonstrate how the manager reconstructs the environment around his firm.We present a possible analysis table of the small and medium-sized firms managers' strategic approach according to, on the one hand, the perceived degree of lisibility of their environment, and, on the other, their managerial behaviour.Finally, we suggest a more qualitative approach to the position concept based on the notion of role, which leads us to consider the importance in the small and medium-sized firm manager's strategic approach, of his area of lisibility; the meaning of the latter is explained in the text.
Keywords: PMI, Dirigeant, Représentation de l'environnement, Complexité, Turbulence, Processus stratégique, Positionnement stratégique
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454.