Documents found
-
482.More information
The aim of this article is to describe and to understand the export process of small businesses and the structuration process of international activity of a small company. This work relies on an empirical investigation, case study, in a small business.
Keywords: PMI, Processus d'internationalisation, Modèles behavioristes, Dirigeant, Cohérence, Logiques industrielles et/ou sociales, Outil d'aide à la conception
-
485.More information
Because science aims to contribute to the improvement of living conditions and the well-being of the population, researchers have to produce and share knowledge. However, the use of certain potentially more effective strategies raises ethical questions. This article briefly explores these questions by focusing on the duality of the message format and the social role of the researcher.
Keywords: activisme, communication scientifique, principes de marketing, rôle social du chercheur, politique, stratégies de transfert de connaissances, activism, scientific communication, marketing principles, social role of the researcher, policy, knowledge transfer strategies
-
486.More information
Keywords: Perception, image, ville hôte, méga-événement sportif, transfert d'image