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This article addresses the translation of exhibition catalogues in the context of cross-medial communication by discussing a small corpus of multilingual texts. Multilingual art catalogues are a standardized genre, which collect academic, explanatory, and descriptive writings. These hybrid volumes pose problems related to semantic and communicative translation, terminology, specialized language, and emotive discourse by involving the visual. In a world where art is communicated with diverse media, publishers should reconsider the format of exhibition catalogues, as translation across media and languages can play a crucial role in marketing art and culture.

Keywords: art catalogues, cross-medial communication

Technology-mediated distance education (TDE) has become part of the new normal in the range of teaching strategies used in universities in Zimbabwe. Contemporary literature abounds with studies that highlight challenges associated with access to education in universities, yet very little is highlighted about how TDE can be used to enhance access to education in Zimbabwean universities during the COVID-19 era and beyond. The purpose of this study was therefore to investigate determinants of students' behavioural intentions to persist with TDE in universities in Zimbabwe during COVID-19 and beyond. The study employed a quantitative approach that used a self-constructed structured questionnaire for data collection from a sample of 1,300 distance learning students selected from five universities using a stratified random sampling strategy. Structural equation modelling using IBM SPSS Amos 22 was used for data analysis. Results of the study show that cultural and norms issues (β = .325; p < .001) and characteristics of the students (β = .329; p < .001), the lecturer (β = .362; p < .001), the institution (β = .427; p < .001), and external stakeholders (β = .279; p < .001) were all significantly associated with the behavioural intentions of university students to persist with TDE. Results of this study have implications for both policy and practice with regard to implementing TDE in universities.

Keywords: flexible learning, information and communication technologies, online education, technology advances, technology-mediated distance education

Le présent travail est un essai consacré au stage obligatoire du programme de maîtrise PRAP offert au Centre Urbanisation, Culture et Société de l’Institut National de la Recherche Scientifique (INRS). Ce stage a été effectué à la Chaire de Recherche sur les aspects sociaux du don de sang de l'INRS et en partenariat avec l’organisme Héma-Québec. L’objectif de ce stage était de mettre en pratique les notions acquises lors de la formation PRAP concernant la mobilisation des connaissances. Il était aussi question d’expérimenter in situ le rôle d’agent d’interface. La carrière des jeunes donneurs de sang a été le sujet de ce stage. Les activités de transfert en milieu académique et pragmatique ont permis de faire l’apprentissage des différentes manières d’aborder le même sujet selon …

Nous vivons dans un contexte d’évolution rapide des comportements des touristes en rapport à leurs comportements vis-à-vis l’internet. Nous signalons l’importance accrue d’utilisation d’internet et des supports mobiles d’information à toutes les étapes du parcours du touriste comme outils : d’information, de séduction, de préparation, d’aide à la décision et outil d’accompagnement instantané pour les services et la visite. Cette montée en puissance du Web, des réseaux sociaux et du mobile a transformé l’approche du séjour touristique, à tel point qu’aujourd’hui, on parle de « tourisme électronique » générant de nouvelles formes de consommation des voyages. Face à la crise du tourisme de masse due au changement de la demande et face à un marché digitalisé, une politique marketing orientée essentiellement vers les marchés émergents …

For some years now, there have been a multitude of economically strategic initiatives designed to incorporate reading and books into the Web. This way of thinking, common to social networks such as Goodreads, LibraryThing, Babélio, Readmill, and Amazon Highlights, is promoted by persistent commands that users leave traces of their participation (book reviews, remarks about the books, speed of reading, etc.) These digital tracks are exploited in various ways. For example, they are used to fill the empty catalogs of libraries and as a source of statistics that are resold to partner publishers. "Gamification," one such incentive technique, draws on edutainment mechanisms to promote the appropriation of product marketing. The Kobo company, specialists in the sale of digital books, has seized upon the idea by offering an entire gratification system in its iPad application. This article aims to show that such a strategy is part of an ideology that is still referred to as "Web 2.0," a renewed face of neoliberal capitalism. The paper privileges semiotic and socioeconomic approaches, followed by an analysis of the trajectories of Kobo leaders in order to answer this question: how could the links between the book and the video game have been conceived, theorized and justified by Kobo directors?