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292.More information
The analysis of Marean mythology (Loyalty Islands) bearing on a corpus of a hundred stories, allowed the author to point out the construction of a vast symbolical scheme: the sea world creatures are opposed to the aerial world creatures and happen to be involved in a "flesh" negociation which is realized by the mediation of the "intermediate" creeping world creatures. It is through these three main categories, the basis of a real mythological rhetoric, that the position taken by the concepts of name, envelope and cannibalism is understood. Myths appear then as being a series of languages on the matrimonial quest and the strategy of alliances.
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297.More information
Keywords: Club Med, mythologie touristique, mythologie programmée, réenchantement, sémiologie
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