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Corporate Social Responsibility (CSR) is a fast-growing concern and subject of much debate among both academics and practitioners. However, the vocabulary usually associated with CSR - values, ethics, sustainable development - illustrates a manifest lack of the meaning and scope of CSR. Thus, it appears relevant to analyze the historical development of CSR within the classic management and strategy literature to better understand the fundamentals of today's debates around CSR. In regards to this research orientation, we analyze the classic literature in management and strategy and identify the historical construction and genealogy of CSR. Our study suggests three main findings. First, the concept of stakeholders and the social responsibility are interwoven and presented as complementary with the basic literature in strategy. Secondly, CSR and profits are not mutually exclusive in principle ; while profits represent a survival necessity, social responsibility relates to institutions moral responsibilities. Third, leaders' values generally affect business practices in terms of CSR performance.

Keywords: responsabilité sociale des entreprises, valeurs, dirigeants, parties prenantes, stratégie, corporate social responsibility, values, managers, stakeholders, strategy

The objective in this paper is to investigate the commercial strategies of credit availability that Moroccan banks adopt to deal with the different types of SMEs risk in a relationship lending. Based on contractual data from a sample of 512 SMEs, empirical tests using a logit model allowed us to conclude that accelerated disengagement is triggered for SMEs with higher risk, shorter duration of the relationship lending and those who have more than one partner bank. Moroccan banks prefer friendly solutions by consolidating all the credits or by granting medium – and long-term restructuring credit in the perspective of favorable risk evolution for this category of SMEs. However, for low-risk SMEs, banks' commercial strategy varies from maintaining lines of credit to renewing and increasing these lines, especially when the duration of the relationship lending is long and the number of banks is reduced to a single bank or a main bank. The longer the duration of the lending relationship and the greater commitment reciprocity, the more credit availability is made for those low-risk SMEs.

Keywords: Stratégie commerciale, Disponibilité du crédit, Relation d'engagement, Marché du crédit, PME, Business strategy, Credit availability, Relationship lending, Credit market, SMEs, Estrategia comercial, Disponibilidad de crédito, Relación de préstamo, Mercado de credito, PyME

Thèse numérisée par la Division de la gestion de documents et des archives de l'Université de Montréal.

Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.

Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.

Thèse numérisée par la Division de la gestion de documents et des archives de l'Université de Montréal.