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SummaryAs part cif a research project on the use of persuasive discourse by seven-year-old children, a study was carried out in the areas of rhetoric, logic, psychology, philosophy of language and discourse analysis. This paper attempts to demonstrate how these difieren! areas, each dealing with its own particular field of study, nevertheless converge in a more or less avowed and recognized fashion on the analysis of the implicit elements of conversation, and indeed of the intentionality underlying verbal communication, which lies as the very heart of any analysis of persuasion.