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24626.More information
While the COVID-19 pandemic has helped boost Quebecer interest in buying local products, paradoxically, the actual level of demand for local products has stagnated, or even decreased. Beyond the economic factor, which is seen as the most obvious criterion, currently, studies have rarely examined the relationship consumers have with these products through the territorial brands that promote them. How do Quebec consumers perceive these brands? What determines the acceptability of these brands as a guarantee of the local nature of terroir products? How well are they known in the minds of these consumers? What strategies could be introduced to increase their acceptance with consumers? These are just some of the questions addressed by this research, which was carried out on a representative sample of 1203 Quebec consumers. Our conclusions underline the need for regions to strengthen their identity, better communicate their assets, and increase the visibility of their territorial brands to stimulate consumer interest.
Keywords: Marques territoriales, Territorial brands, bioalimentaire, biofood, consumers Quebec, consommateurs, Québec
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24627.More information
At a time when the principles of sustainable planning are widely applied in Canada and the United States, suburban shopping centres are increasingly viewed by public authorities as underutilized urban spaces due for redevelopment. On the side of developers and retailers, the concept of the mall has been losing its attractiveness for the past twenty years, in favor of e commerce. In this article, we would like to discuss this new trend of redeveloping shopping malls into densified neighborhoods that include residential, commercial, and office spaces. More specifically, we will study the case of the “Place Fleur de Lys” real estate project in Quebec City, where there are many suburban shopping malls, despite its reputation as being a heritage city, which offer several opportunities in terms of densification.
Keywords: Espaces urbains, Urban spaces, urbanisme durable, sustainable planning, shopping centers, centres commerciaux, requalification, requalification
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24628.
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24630.