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Measuring Advertising Effectiveness, par D.-B. LUCAS et S.-H. BRITT. Un vol., 6 po. x 9, relié, 399 pages. — MCGRAW-HILL, 1963[Record]

  • Pierre-C. Lefrançois
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Online publication: May 11, 2011

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A review of the journal L'Actualité économique

This article is a review of another work such as a book or a film. The original work discussed here is not available on this platform.

Volume 41, Number 3, October–December 1965, p. 600–602
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