Abstracts
Abstract
Creativity is both the glue that binds together the fundamental building blocks of tourism and also the lubricant that makes the tourism system evolve into new dimensions. In this paper, the authors attempt to show how creativity is vital to our understanding of tourism. In particular, it is demonstrated how even traditionally ‘given’ tourism products like culture and nature are not accepted passively by tourists: creative tourists actively engage in the co-production of their natural-cultural experiences as tourists. For ‘the creative class’, authenticity is in the co-created experiences; it is not something residing inherently in the objects of consumption. However, for the tourism system to remain sustainable, the need for change in creativity should be tempered with a corresponding need for continuity. Successful tourism enterprises, thus, embody a dynamic equilibrium between continuity and change.
Résumé
La créativité est à la fois le ciment qui lie les blocs de fondation du tourisme et le lubrifiant qui fait évoluer le système touristique vers de nouvelles dimensions. Dans cet article, les auteurs tentent de démontrer en quoi la créativité est essentielle à notre compréhension du tourisme. Ils démontrent en particulier la façon dont même les produits touristiques traditionnellement « acquis » tels que la culture et la nature ne sont pas acceptés passivement par les touristes : les touristes créatifs s’engagent dans la coproduction de leurs expériences naturelles/culturelles en tant que touristes. Pour la « classe créative », l’authenticité réside dans les expériences que l’on crée ensemble car ils ne la voient pas résider dans les objets de consommation comme si elle en était une partie inhérente. Cependant, pour que le système touristique soit viable, le besoin de changement qu’éprouve la créativité devrait être tempéré par un besoin correspondant de continuité. Par conséquent, les entreprises touristiques, pour réussir, doivent parvenir à un équilibre dynamique entre continuité et changement.
Appendices
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