Articles

Predicting New Product Success or Failure:A Comparison of U.S. and U.K. Practices

  • David Berkowitz,
  • Brent M. Wren and
  • E. Stephen Grant

…more information

  • David Berkowitz
    University of Alabama, Huntsville, U.S.A.

  • Brent M. Wren
    University of Alabama, Huntsville, U.S.A.

  • E. Stephen Grant
    University of New Brunswick, Canada

Online publication: June 29, 2006

URI
https://id.erudit.org/iderudit/jcim10_1art04 CopiedAn error has occurred

An article of the journal Journal of Comparative International Management 

Volume 10, Number 1, June 2007, p. 50–65

All rights reserved © Management Futures, 2007

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