Jiang, X. H. (2003): A Semiotic Approach to Literary Translation – with Emphasis on Motivations Underlying Literary Language, Beijing, Foreign Language Teaching and Research Press, 215 p.

Semiotics, with its great epistemological and methodological values to social sciences, is of great significance to translation studies, including literary translation studies. With the aim of making a systematic investigation of literary translation from a semiotic perspective, this monograph consists of five chapters: Chapter 1 attempts a critical survey of quasi-semiotic and semiotic approaches to translation (literary translation included) in the world; Chapter 2 examines the semiotic differentia of literary language, which points to the semiotic characteristics of literary translation; Chapters 3, 4 and 5 explore at three different levels the motivations underlying linguistic choices in literary language, and the ways to preserve them in the target text. This book also tries to provide pointers for further research since there is much that remains to be done. Jiang’s book, on the one hand, has tried to explore from the theoretical perspective the possibility of account for the range of phenomena commonly considered as literary translation in terms of motivations and, on the other hand, to apply from the practical point of view the theoretical insights gained from semiotic theory to the examination of literary translation, both as process and as product. Jiang has also tried to make a fairly systematic account of literary translation with inspirations from semiotics, which is taken both as the underlying theoretical basis and methodological resources. The underlying motive is to attempt to make some contributions to the establishment of translatology (or the science of translation) that “is still in its infancy” (Gutt 1991:191). What Jiang has not attempted to do is to show how possible problems in literary translation could be analyzed or solved with the help of semiotics. Such an undertaking is at present impossible. It is impossible because literary translation is a rather complex process subjected to the influence of many variable parameters, such as whether the translation should be source-text-oriented or target-text-oriented, or whether a given original should be adapted for some practical or pragmatic purposes. More significantly, semiotics is by no means an omnipotent tool, far from being capable of accounting for all translation problems. Any attempt to apply it to literary translation can only succeed to a certain extent, for many translation problems lie outside its theoretical and/or analytical scope. This monograph tries to make the following contributions to literary translation studies: However, it must be noted that, although the underlying theoretical basis of this study is claimed to be semiotics, some linguistic terms are employed for the analyses of translation examples. This is mainly due to the limitations of the semiotic model itself. Semiotics is of great theoretical relevance and methodological value to translation (including literary translation), but it does not provide us with enough analytical apparatus in analyzing concrete problems. Parenthetically, the relationship between linguistics and semiotics is sometimes involute or tangled and, in reality, some terms (e.g. “referential meaning,” “paradigmatic relation,” etc.) are used in both disciplines. Another point to be noted is that semiotics is generally trichotomized into semantics, syntax and pragmatics. In this book, however, the pragmatic aspect is originally incorporated into the other two. In other words, all examples are analyzed in a pragmatic environment. Due to its exploratory nature this study has tried to deal with a fairly wide range of translation phenomena, which implies some of them have only been touched upon. So it is our hope that this research will serve as a modest spur to induce other scholars to investigate in greater depth the numerous facets of literary translation along the motivational orientation. In sum, this monograph is well-founded, with comprehensive theoretical discussion and insightful practical analysis. It is a …