Abstracts
Abstract
Since the beginning of the 20th century, many standards associations have emerged. The purpose of this theoretical article is to demonstrate that standards associations can be seen as a governance structure, and to position this structure in the transaction cost theory. A standards association is defined as any formal organization set up to develop common standards. The operating logic of the standards association is for associates to design common standards, and then to make the adoption of these standards a criterion for entering into a transaction. The article shows that it is a hybrid structure between market and network.
Keywords:
- association,
- standardization,
- governance structure,
- transaction cost
Résumé
Depuis le début du XXe siècle, de nombreuses associations de standardisation ont vu le jour. L’objectif de cet article théorique est de démontrer que l’association de standardisation est une structure de gouvernance et de positionner cette entité au sein de la théorie des coûts de transaction. Une association de standardisation est définie comme toute organisation formelle mise en place pour développer des standards. Sa logique de fonctionnement est pour les associés de concevoir des standards communs, puis de faire de leur adoption un critère pour conclure une transaction. L’article montre qu’elle est une structure hybride entre le marché et le réseau.
Mots-clés :
- association,
- standardisation,
- structure de gouvernance,
- coût de transaction
Resumen
Desde principios del siglo XX, han surgido muchas asociaciones de estandarización. El objetivo de este articulo teórico es demostrar que este tipo de entidades son estructuras de gobierno, y ubicar la entidad en el seno de la teoría de los costos de transacción. Una asociación de estandarización es cualquier organización formal establecida para desarrollar estándares. Su lógica operativa parte del diseño de estándares comunes, que luego la adopción de estos estándares sea un criterio para concluir una transacción. El articulo muestra que es una estructura híbrida entre mercado y red.
Palabras clave:
- asociación,
- estandarización,
- estructura de gobierno,
- costo de transacción
Appendices
Bibliography
- Ahrne, G.; Brunsson, N. (2008). Meta-organizations, Cheltenham (UK), Edward Elgar, 200 p.
- Ahrne, G.; Brunsson, N. (2011). “Organization outside organizations: The significance of partial organization”, Organization, Vol. 18, N° 1, p. 83-104.
- Arthur, W.B. (1988). “Competing Technologies: an overview”, in G. Dosi, C. Freeman, R. Nelson, G. Silverberg, and L. Soete (eds.), Technical change and Economic Theory, London, Pinter, p. 590-607.
- Azzam, J.E.; Berkowitz, H. (2018). “Patterns of coopetition in meta-organizations”, in A.-S. Fernandez, p. Chiambaretto, F. Le Roy, and W. Czakon (Eds.), Routledge Companion to Coopetition Strategies, New-York, Routledge, p. 280-291.
- Bengtsson, M.; Kock, S. (2000). “Coopetition in business Networks—to cooperate and compete simultaneously”, Industrial Marketing Management, Vol. 29, N° 5, p. 411-426.
- Boiral, O. (2007). “Corporate greening through ISO 14001: A rational myth?”, Organization Science, Vol. 18, N° 1, p. 127-146.
- Boiral, O. (2012). “ISO certificates as organizational degrees? Beyond the rational myths of the certification process”, Organization Studies, Vol. 33, N° 5-6, p. 633-654
- Boström, M. (2006). “Regulatory credibility and authority through inclusiveness: Standardization organizations in cases of eco-labelling”, Organization, Vol. 13, N° 3, p. 345-367.
- Bradach, J.L.; Eccles R. G. (1989). “Price, authority, and trust: From ideal types to plural forms”, Annual review of sociology, Vol. 15, p. 97-118.
- Brunsson, N. (1989). The organization of hypocrisy, London, Wiley, 242 p.
- Brunsson, N.; Jacobsson, B. (2000). A world of Standards, Oxford, Oxford University Press, 198 p.
- Brunsson, N., Rasche, A.; Seidl, D. (2012). “The Dynamics of Standardization: Three Perspectives on Standards in Organization Studies”, Organization Studies, Vol. 33, N° 5-6, p. 613-632.
- Cahan, D. (1989). An Institute for an Empire: the Physikalisch-Technische Reichsanstalt, 1871-1918, New York, Cambridge University Press, 315 p.
- Carmagnac, L.; Carbone, V. (2019). “Making supply networks more sustainable ‘together’: the role of meta-organisations”, Supply Chain Forum: An International Journal, Vol. 20, No. 1, p. 56-67.
- Christopher, M. (2010). Logistics and Supply chain Management, New Jersey, Financial Times, Prentice Hall, 288 p.
- Coase, R. (1937). “The Nature of the Firm”, Economica, Vol. 2, p. 386-405.
- Couret, F. (2006). “La démocratie nuit-elle à l’efficacité économique des coopératives? Le cas des coopératives vinicoles bordelaises”, RECMA – Revue Internationale de l’Economie Sociale, N° 302, p. 54-66.
- David, A. (2000). “Logique, épistémologie et méthodologie en sciences de gestion: trois hypothèses revisitées”, in A. David, A. Hatchuel and R. Laufer, (Eds.), Les nouvelles fondations des sciences de gestion, Paris, Vuibert-FNEGE, p. 83-109.
- David, P.A. (1985). “CLIO and the economics of QWERTY”, American Economic Review, Vol. 75, N° 2, p. 332-337.
- David, P.A. (1987). “Some new standards for the economics of standardization in the information age”, in P. Dasgupta, and P. Stoneman (eds.), Economic Policy and Technological performance, Cambridge, Cambridge University Press, p. 206-239
- David, P.A.; Greenstein, D. (1990). “The economics of compatibility standards: An introduction to recent research”, Economics of Innovation and New Technology, Vol. 1, N° 1-2, p. 3-41.
- Delcamp, H.; Leiponen, A. (2014). “Innovating standards through informal consortia: The case of wireless telecommunications, International Journal of Industrial Organization, Vol. 36, p. 36-47.
- Demil, B.; Lecocq, X. (2006). “Neither market nor hierarchy nor network: The emergence of bazaar governance”, Organization Studies, Vol. 27, N° 10, p. 1447-1466.
- DiMaggio, P.J.; Powell, W.W. (1983). “The iron cage revisited: institutional isomorphism and collective rationality in organizational fields”, American Sociological Review, Vol. 48, N° 2, p. 147-160.
- Dranove, D.; Gandal, N. (2003). “The dvd-vs.-divx standard war: Empirical evidence of network effects and preannouncement effects”, Journal of Economics & Management Strategy, Vol. 12, N° 3, p. 363-386.
- Dubois, A.; Gadde, L.E. (2002). “Systematic combining: an abductive approach to case research”, Journal of Business Research, Vol. 55, N° 7, p. 553-560.
- Dyer, J. H.; Nobeoka, K. (2000). “Creating and managing a high-performance knowledge-sharing network: the Toyota case”, Strategic Management Journal, Vol. 21, N° 3, p. 345-367.
- Fabbe-Costes, N; Jahre, M.; Rouquet, A. (2006). “Interacting standards – A basic element of logistics networks”, International Journal of Physical Distribution & Logistics Management, Vol. 36, N° 2, p. 93-111.
- Farrell, J.; Saloner, G. (1988), “Coordination through committees and markets”, RAND Journal of Economics, Vol. 19, N° 2, p. 235-252.
- Foray, D. (2002). “Innovation et concurrence dans les industries en réseau”. Revue Française de Gestion, Vol. 139, N° 3-4, p. 131-154.
- Fransen, L.W.; Kolk, A. (2007). “Global rule-setting for business: A critical analysis of multi-stakeholder standards”, Organization, Vol. 14, N° 5, p. 667-684.
- Gereffi, G.; Humphrey, G.; Sturgeon, T. (2005). “The governance of global value chains”, Review of International Political Economy, Vol. 12, N° 1, p. 78-104
- Gulati, R.; Puranam, P.; Tushman, M. (2012). “Meta-Organizational Design: Rethinking Design in Inter-Organizational and Community Contexts”, Strategic Management Journal, Vol. 33, N° 6, p. 571-586.
- Guler, I.; Guillen M.F.; MacPherson, J.M. (2002). “Global Competition, Institutions, and the diffusion of Organizational practices: the international spread of ISO 9000 Quality Certificates”, Administrative Science Quarterly, Vol. 47, N° 2, p. 207-232.
- Jamali, D. (2010). “MNCs and international accountability standards through an institutional lens: Evidence of symbolic conformity or decoupling”, Journal of Business Ethics, Vol. 95, N° 4, p. 617-640.
- Jarillo, J.C. (1988). “On strategic networks”, Strategic Management Journal, Vol. 9, N° 1, p. 31-41.
- Jones, C.; Hesterly, W.S.; Borgatti, S.P. (1997). “A general theory of network governance: Exchange conditions and social mechanisms”, Academy of Management Review, Vol. 22, N° 4, p. 911-945.
- Katz, M.L.; Shapiro, C. (1985). “Network externalities, competition, and compatibility”, American Economic Review, Vol. 75, N° 3, p. 424-440.
- King, A.A.; Lenox, M.J.; Terlaak, A. (2005). “The strategic use of decentralized institutions: Exploring certification with the ISO 14001 management standard”, Academy of Management Journal, Vol. 48, N° 6, p. 1091-1106.
- Knokke, D.; Prensky, D. (1984). “What relevance do organization theories have for voluntary organizations”, Social Science Quarterly, Vol. 65, N° 1, p. 3-20.
- König, A.; Schulteb, M.; Endersc, A. (2012). “Inertia in response to non-paradigmatic change: The case of meta-organizations”, Research Policy, Vol. 41, N° 8, p. 1325-1343.
- Larson, A. (1992). “Network dyads in entrepreneurial settings: A study of the governance of exchange relationships”, Administrative Science Quarterly, Vol. 37, N° 1, p. 78-104.
- Lawton, T.C.; Rajwani, T.; Minto, A. (2018). “Why trade associations matter: Exploring function, meaning, and influence”, Journal of Management Inquiry, Vol. 27, N° 1, p. 5-9.
- LeMasson, P.; Weil, B.; Hatchuel, A. (2006). Les processus d’innovation: Conception innovante et croissance des entreprises, Paris, Lavoisier, 471p.
- LeRoy, F.; Yami, S. (2007). “Les stratégies de coopétition”, Revue Française de gestion, Vol. 176, N° 7, p. 83-86.
- Lundin, R.A.; Söderholm, A. (1995). “A theory of the temporary organization”, Scandinavian Journal of Management, Vol. 11, N° 4, p. 437-455.
- McMahon, A.M. (1984). The Making of a Profession: A Century of Electrical Engineering in America, New York, Institute of Electrical and Electronics Engineers, 304 p.
- MacNeil, I.R. (1974). “The many futures of contracts”, Southern California Law Review, Vol. 47, p. 691-816.
- Makadok, R.; Coff, R. (2009). “Both market and hierarchy: An incentive-system theory of hybrid governance forms”, Academy of Management Review, Vol. 34, N° 2, p. 297-319.
- Manning, S.; Reinecke, J. (2016). “A modular governance architecture in-the-making: How transnational standard-setters govern sustainability transitions”, Research Policy, Vol. 45, N° 3, p. 618-633.
- Meyer, J.W.; Rowan, B. (1977). “Institutionalized organizations: Formal structure as myth and ceremony”, American Journal of Sociology, Vol. 83, N° 2, p. 340-363.
- Miles, R.E.; Snow, C.C. (1986). “Network Organizations: new concepts for new forms”, California Management Review, Vol. 28, N° 3, p. 62-73.
- Moore, J.F. (1993). “Predators and Prey: A New Ecology of Competition”, Harvard Business Review, Vol. 71, N° 3, p. 75-86.
- Moore, J.F. (1996). The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems, New York, HarperCollins, 320 p.
- Porter, M. E. (1985). Competitive Advantage, New-York, Free Press, 557 p.
- Powell, W. W. (1990). “Neither market nor hierarchy”, Research in Organizational Behavior, Vol. 12, p. 295-336.
- Prahalad, C.K.; Hamel, G. (1990). “The core competence of the corporation”, Harvard Business Review, Vol. 68, N° 3, p. 79-91.
- Quack, S. (2007). “Legal professionals and transnational law-making: A case of distributed agency”, Organization, Vol. 14, N° 5, p. 643-666.
- Richardson, A. J. (2011). “Regulatory competition in accounting. A history of the Accounting Standards Authority of Canada”, Accounting History Review, Vol. 21, N° 1. p. 95-114.
- Russell, A.L. (2005). “Standardization in history: A review essay with an eye to the future”, in S. Bolin (edt.), The standards edge: Future generations, Ann Arbor (MI), Sheridan Press, p. 247-260.
- Shapiro, C.; Varian, H. R. (1999). “The art of standards wars”, California Management Review, Vol. 41, N° 2, p. 8-32.
- Simcoe, T. S. (2012). “Standard setting committees: Consensus governance for shared technology platforms”, American Economic Review, Vol. 102, N° 1, p. 305-336.
- Sinclair, B. (1980). A Centennial History of the American Society of Mechanical Engineers, 1880-1980, Toronto, University of Toronto Press, 268 p.
- Starkey, K.; Barnatt, C.; Tempest, S. (2000). “Beyond Networks and Hierarchies: Latent. Organizations in the U.K. Television Industry”, Organization Science, Vol. 11, N° 3, p. 299-305.
- Sturgeon, T.; VanBiesebroeck, J.; Gereffi, G. (2008). “Value chains, networks and clusters: reframing the global automotive industry”, Journal of Economic Geography, Vol. 8, N° 3, p. 297-321.
- Tamm-Hallström, K. (2000). “Organizing the process of Standardization”, in N. Brunsson, and B. Jacobsson (eds.), A world of standards, Oxford, Oxford University Press, p. 85-99.
- Tamm-Hallström, K. (2010). “The use of democratic values in the ISO 26000 process on social responsibility”, in G. Sundström, L. Soneryd, and S. Furusten (eds.), Organizing democracy. The construction of agency in practice, Cheltenham (UK), Edward Elgar, p. 48-64.
- Tassey, G. (2000). “Standardization in technology-based markets”, Research Policy, Vol. 29, N° 4-5, p. 587-602.
- Terlaak, A. (2007). “Order without law? The role of certified management standards in shaping socially desired firm behaviors”, Academy of Management Review, Vol. 32, N° 3, p. 968-985.
- Thorelli, H. B. (1986). “Networks: between markets and hierarchies”, Strategic Management Journal, Vol. 7, N° 1, p. 37-51.
- Usselman, S. W. (2002). Regulating Railroad Innovation: Business, Technology, and Politics in America, 1840-1920, Cambridge, Cambridge University Press, 416 p.
- Weber, M. (1978). Economy and society: An outline of interpretive sociology, Berkeley, University of California Press, 1469 p.
- Williamson, O. E. (1975). Markets and Hierarchies: Analysis and Antitrust Implications, New York, Free Press, 288 p.
- Williamson, O. E. (1985). The Economic institutions of Capitalism, New-York, Free Press, 450 p.
- Williamson, O. E. (1991). “Comparative Economic Organization: the Analysis of Discrete Structural Alternatives”, Administrative Science Quarterly, Vol. 36, N° 2, p. 269-296.
- Yami, S.; Chappert, H.; Mione, A. (2015). “Séquences stratégiques relationnelles: le jeu coopetitif de Microsoft dans le processus de normalisation OOXML”, M@n@gement, Vol. 18, N° 5, p. 330-356.