Abstracts
Résumé
Bruno Diehl et Gérard Doublet portent un regard d'experts sur le management de France Télécom et sur les transformations de l'entreprise sous les directions successives de Michel Bon, Thierry Breton et Didier Lombard. Ils montrent comment un excès d'endettement constitué au beau milieu de l'euphorie boursière de l'an 2000 a réduit la stratégie à une gestion financière doublée d'investissements techniques. L'objectif de faire partir des milliers de collaborateurs fut mis en œuvre au détriment d'une politique managériale digne de ce nom. Après plusieurs années de souffrance du personnel, Stéphane Richard doit restaurer la confiance.
Abstract
Bruno Diehl and Gérard Doublet describe the managerial failure of France Télécom from an insider's point of view. Under Michel Bon, a remarkable transformation lead the former state owned company to deliver strong results as a private corporation. But the dotcom vertigo left France Télécom with almost 100 M$ in debt after the Orange LBO. From 2002 on, two different CEOs resumed any kind of human resource strategy. Their objective was to back the stock's value and the free cash flow. A number of procedures were adopted to increase the number of workers and engineers who would quit. But the stress became so intense that dozens among them were driven to commit suicide, thus revealing to the public that the Board and the managers had lost control over the situation. After many years of harassment, how to return to a sound human resource management? This is the true challenge for the new CEO, Stéphane Richard.