This essay charts the evolution of the translation concepts developed by the Brazilian poet Haroldo de Campos from his early concrete phase in the 1950s to what could be termed a postcolonial turn in the 1980s. I argue that the early concept of “transcreation” emerged from the practice of concrete poetry with its isomorphic mirroring of form and content. Stemming from the difficulty of translating concrete poetry and similar isomorphic texts, de Campos suggests a form of translation where a correspondence between the form and content of the original is also sought in the target text. Moving away from primarily formal concerns, in later developments, de Campos lays emphasis on a translation concept that puts forth a critical view of the original through the metaphor of the cannibal, who both reveres and devours the enemy, literally incorporating its energies into his body. This later concept of translation as cannibalism can be read within the larger arena of postcolonial translation. Although De Campos’s concepts were mainly developed independently from the mainstream currents of translation theory, they may be understood in relation to more recent discussions by Lefevere, Bassnett, and Trivedi, among others.
- Haroldo de Campos,
- concrete poetry,
- postcolonial translation
Cet article retrace l’évolution des concepts traductologiques développés par le poète brésilien Haroldo de Campos, depuis sa phase concrète au début des années 1950 à ce que l’on pourrait appeler son tournant postcolonial dans les années 1980. Je soutiens que le concept de « transcréation » a d’abord émergé de la pratique de la poésie concrète qui se caractérise par un isomorphisme entre la forme et le contenu. Partant de la difficulté de traduire la poésie concrète et les textes isomorphes semblables, de Campos propose une forme de traduction qui s’attache à produire une correspondance analogue entre la forme et le contenu de l’original dans le texte cible. Laissant de côté les aspects principalement formels, qu’il développera ultérieurement, de Campos met l’accent sur une conception de la traduction qui repose sur une vision critique de l’original à travers la métaphore du cannibale, qui à la fois révère et dévore l’ennemi, incorporant, littéralement, dans son organisme l’énergie de l’ennemi. Ce concept de cannibalisme trouve une pertinence dans le champ de la traduction postcoloniale. Bien que les concepts de Campos aient été principalement forgés en marge des courants dominants de la théorie de la traduction, ils peuvent être compris à la lumière d’élaborations traductologiques plus récentes comme celles de Lefevere, de Bassnett et de Trivedi.
- Haroldo de Campos,
- poésie concrète,
- traduction postcoloniale
Introduction: The Beginnings of Concrete Poetry in Brazil
In the late 1950s Brazil emerged from World War II with newly gained confidence in its national future. Under the optimistic leadership of President Juscelino Kubitschek, whose motto was “50 years of progress in 5,” social and political changes ushered in a series of parallel and unprecedented transformations in many areas of the cultural arena. Literature witnessed the appearance of the concrete poetry movement, arguably the first homegrown postwar avant-garde movement in Latin America, which put Brazil on the global literary map for the first time.
Brazilian concrete poetry was launched by Haroldo de Campos, Augusto de Campos, and Décio Pignatari, who at the time were barely in their twenties. These gifted and ambitious young poets issued the “Pilot Plan for Concrete Poetry” in 1958, a manifesto whose title and spirit mirrored the modernist aesthetics of the International style in architecture and celebrated the construction of Brasília. Opposing a vague “poetry of expression,” which had thrived in the postwar period (the so-called Generation of 1945), concrete poetry laid particular emphasis on the material elements of language, doing away with the concept of the line of verse and substituting it by visual arrangements of words on a page that could be read in any direction. This move attempted to replace a discursive mode of language by an “ideogrammic” method of poetic composition. As the “Pilot Plan for Concrete Poetry” stated:
Concrete poetry: product of a critical evolution of forms. Assuming that the historical cycle of verse (as formal-rhythmical unit) is closed, concrete poetry begins by being aware of graphic space as structural agent. Qualified space: space-time structure instead of mere linear-temporal development.Campos, Haroldo de et al., 2007b , p. 217
Furthermore, instead of espousing a vision of language that blindly acquiesced to the Saussurean divide between signifier and signified, Brazilian concrete poetry aimed at remotivating language by integrating sound, image, and meaning to the highest degree, a “verbivocovisual” approach where no single element is privileged. The strict correspondence they sought between these elements could be termed “isomorphism,” or similarity in form. The form, in other words, aspired to reflect the content: “We call isomorphism the form-subject conflict looking for identification” (ibid., p. 218). In an article published in 1957, one year before the “Plano Piloto,” Haroldo Campos had elaborated on the notion of isomorphism as the result of an evolution from the phenomenology of composition to a more advanced “mathematics” of composition: “The passage from the phenomenology of composition to the mathematics of composition coincides with another passage: that from the organic-physiological to the geometric-isomorphic”; this advanced stage would effectively entail the “elimination of the descriptive poem: the content of the poem will always be its structure” (my translation, 1975 , p. 94).
In addition to poetic experimentation, the Brazilian concrete poets also launched a program of literary translation mostly based on their model and mentor Ezra Pound, from whom they derived the title of their first little magazine, Noigandres and the name of their group. This translation program involved locating examples of a similar poetics in the past (from the medieval troubadours to the avant-gardes of the interwar period, passing through key figures like Mallarmé) and translating them in a way that made them relevant for modern poetics. Their practice of translation became, thus, a “laboratory” for writing and at the same time was the source of their theoretical reflections on translation.
In this paper, I want to consider the isomorphic correspondence inherent in the conception of concrete poetry put forth by the Noigandres poets. I demonstrate how this characteristic of concrete poetry doubles itself in the translation concepts that emerge from their poetic practice. I will also survey later developments by Haroldo de Campos, including a shift towards greater independence of the translation and the agency of the translator, to culminate in what critics have termed Haroldo de Campos’s cannibalistic approach to translation. This trajectory illustrates how the concepts evolved from an early preoccupation with primarily the material/linguistic aspects of a poem to one that also involved the cultural politics of literary production. As I will show, although some of these concepts were developed at times earlier and also independently from mainstream discussions in translation theory, they may be said to coincide with certain concepts such as André Lefevere’s view of translation as “rewriting” and the so-called post-colonial turn in translation studies put forth by scholars such Susan Bassnett and Harish Trivedi, among others. This evolution also signals a fundamental change in the way de Campos viewed his own praxis as poet, translator, and critic from the late 1950s to the mid-1980s and mirrors developments in cultural politics in Latin America in those periods.
The Translatability of Concrete Poetry
In order to approach the emergence of these translation concepts, it is perhaps worthwhile to consider first the implications that the demands placed on the production of concrete poems have for their translation. In other words, how do we translate texts such as concrete poetry, where the material and conceptual aspects are so tightly wrought and interdependent? In considering this question it is important to remember that this poetry aims at diminishing the distance between signifier and signified, integrating them as much as possible and laying a significant emphasis on the material qualities of the signifier, something that, inevitably, will vary from language to language. Taking a step back, this means posing the question if concrete poetry is at all translatable.
The answer clearly depends on what we understand by translation. To illustrate the possibilities available for the translation of concrete poetry I would like to consider two examples of English translations of Brazilian concrete poetry. The first is the famous poem by Décio Pignatari, “beba coca cola,” which plays on the Portuguese version of the advertising phrase “Drink Coca-Cola”:
1983, p. 138
beba coca cola
babe cola caco
The poem manipulates the commercial slogan using a series of anagrams and permutations of its words: beba (drink) and babe (drool); coca (Coke or cocaine) and caco (shard). The manipulation of these words and progressive breakdown of the original meaning evoke the negative consequences of buying into the “coca-col(on)ization” of the world. Literally, if you follow the injunction “drink coca-cola” (beba coca cola), you run the risk of “drool[ing] glue shard[s]” (babe cola caco) and ending up in the “sewer” (cloaca). Interestingly, the concluding word cloaca, in a sort of dubious homage, contains all the letters in the name of this ubiquitous drink.
In its close integration of sound, semantics, and image (the original was printed in white letters against a red background, in an advertising-style layout designed by Pignatari), “beba coca cola” is a prime example of the isomorphic ideal of concrete poetry. The form is not independent from its content, especially when it comes to sound, as the puns and wordplay become an integral part of the signifying process: the detritus evoked by the final word “cloaca” is literally a result of the disintegration and rearrangement of the slogan’s words. (The downward motion of the poem, one could also argue, mirrors the descent into the underworld of the sewers.)
“Beba coca cola” also clearly exemplifies the various difficulties involved translating concrete poetry. This is reflected in the “translation” provided in the anthology Brazilian Poetry (1950-1980), which consisted of a list of the dictionary definitions of the words and a commentary by Haroldo de Campos aimed at explaining, rather than recreating, the aesthetic and political message of the poem. Perhaps finding the challenge of translation potentially insurmountable, the Noigandres poets (whom we could assume were involved in the selection of the poems for this anthology) chose in this specific instance not to translate. A peculiar choice indeed, particularly, in view of the translation program pursued by the concrete poets themselves. One could also see this as the case of poem still waiting for its translator, for, as Eliot Weinberger has provocatively argued, “[t]here is no text that cannot be translated; there are only texts that have not yet found their translators” (2000, p. 11). Weinberger echoes Benjamin’s claim in “The Task of the Translator” that the “translatability” of a text is not limited to the existence of an actual translation or potential translator, but rather constitutes an essential feature of the work itself.
In contrast to the above refusal to translate, we may consider Haroldo de Campos’s famous concrete poem “fala prata,” another challenging text from the point of view of translation:
1970a, p. 101
As Marjorie Perloff has observed, the poem “plays with the hackneyed proverb ‘Silence is golden’ (“A palavra é prata, o silêncio é ouro”) as well as the classical epithet ‘silver-tongued.’” After a detailed close reading, she concludes that “[v]isual placement is central to meaning” because, although a temporal reading going from top to bottom and left to right is clearly implied, “the text is also self-reflexive, each item pointing back to its previous partner as well as forward” (Perloff, 2004, pp. 176-177). In this sense, the poem is isomorphic in the correspondence between the arrangement (form) and the meaning, as well as in the puns and rhymes the poem employs.
In Mary Ellen Solt’s anthology, Concrete Poetry: A World View, first published in 1968, Solt provided her own English version:
Campos, Haroldo de, 1970b, p. 102
While here the original vowel- and end-rhymes in a (fala/cala/prata) clearly could not be replicated, Solt creates a similar structure with initial alliterative sibilants and visual rhymes (silver/silence). Solt’s version nicely reproduces the visual layout, and the narrative as described by Perloff is also preserved. However, the obvious constraints of the original also become evident, especially in the realm of sound and the ambiguity of meaning, something that Perloff’s otherwise insightful reading misses. In assessing the challenges involved in the translation of these texts, Perloff elsewhere notes that:
[p]art of the difficulty, of course, is that Augusto’s poems, like those of his brother Haroldo, are notoriously difficult to translate into English, where their punning, homophonic play, and morphology are invariably lost. But, as in the case of the Galáxias, Haroldo’s sequence of prose poems ingeniously rendered in French by Inez Oseki-Depré, perhaps the solution, for the moment, is to leave aside English, a language markedly different in sound, syntax and morphology from Portuguese, and translate the Brazilian Concrete Poets into French, where it is perfectly possible to give the feel of the original.2003, n.p.
She is right in pointing out the problems that the differences in the structure of languages (let alone the construction of concrete texts themselves) pose to the translator, and those may well be the reasons behind the refusal to translate “beba coca cola.” Yet, this difficulty was, for the concrete poets, the most tempting aspect of translation: crafting inventive possibilities out of apparently insuperable challenges.
The Noigandres Group and Translation
The examples above visibly illustrate that the very principles that underlie the construction of concrete poetry (that is the isomorphism between form and content) are precisely those that make its translation impossible or, at least, promote its “resistance” to translation. Yet, those challenges were precisely what egged the concrete poets on in their translation endeavors. As I suggested earlier, their proposals for renewal of poetic form were accompanied by an equally innovative program of literary translation, following in the footsteps of their mentor Ezra Pound. The most active of the three in the realm of criticism, Haroldo de Campos also began his forays into translation theory based on his readings of Pound, along with considerations of other translation and literary theorists such as Albrecht Fabri, Max Bense, and eventually Walter Benjamin.
In his 1963 landmark essay “Translation as Creation and Criticism,” Haroldo de Campos begins by citing the German critic and translator Albrecht Fabri on the “tautological” character of art. In a phrase that recalls Archibald MacLeish’s famous poem “Ars Poetica,” de Campos claims, following Fabri, that art does not mean, but is. In literature what is unique to the language of a literary work, is the “absolute phrase,” the phrase “which has no content other than its own structure” and “which only exists as its own instrument” (2007c , p. 312). Translation brings out the less perfect or less absolute character of the phrase. Therefore, “‘all translation is criticism’ because translation ‘is born from the deficiency of the phrase, from its insufficiency to be something by itself’” (ibid., p. 312). Following Fabri, Campos claims that one does not translate what is language in a text, but what is not language.
Using a different terminology derived from the German philosopher and critic Max Bense, de Campos distinguishes between three types of information: “documentary,” “semantic,” and “aesthetic.” “‘Documentary information,’” argues de Campos via Bense, “reproduces something observable and forms an empirical phrase [and] ‘semantic information’ goes beyond what is purely documentary, [designating] an element that is not in itself observable […] such as the concept of true and false” (ibid., p. 313). Finally, “aesthetic information,” which transcends both documentary and semantic information, belongs to the realm of the unpredictable, “the surprise and the improbability of the order of signs,” in other words, “all that is inherently fascinating in a work of art” and is therefore “fragile” because it “cannot be codified except in the form in which it was transmitted by the artist” (ibid., pp. 312-313).
For de Campos then, both Fabri’s “absolute phrase” and Bense’s “aesthetic information” are articulations of the problem of untranslatability of artistic writing, or, in Benjamin’s terms “the inaccurate transmission of an inessential content” (1968, p. 70). The problem, de Campos notes, becomes “particularly acute in the case of poetry” and other highly “creative” texts (2007c , p. 315). But for de Campos, once the gates of language shut down, the gates of translation immediately open up. Acknowledging the impossibility of translation, argues de Campos, means necessarily accepting the corresponding corollary of recreation. In other words, since concrete poetry and other kinds of highly textured or isomorphic literary works are “impossible” to translate, the only possible translation is in effect a re-creation of their forms as a separate creation (cf. ibid., p. 315).
De Campos stresses this “autonomy” of translation while at the same time bringing out the isomorphism between translation and original:
The texts may exist, then, as Bense wishes, in two languages and as two bodies of autonomous aesthetic information, which […] will be linked to each other through an isomorphic relation: they will be different in language, but like isomorphic bodies, they will crystallize within the same system.ibid., p. 315
In chemistry, “isomorphism” refers to “the existence of two or more substances (isomorphs) that have the same crystal structure, so that they are able to form solid solutions.” De Campos’s metaphor suggests then that original and translation will have a similar structure, although their substance (language) may vary.
It thus becomes clear that the translation concept put forth depends on the choice of texts to be translated. It is intimately connected to that choice because the nature of those creative texts calls for this sort of “creative” translation or “transcreation,” to use the term de Campos coined. Furthermore, as he notes again in the same essay:
The more intricate the text is the more seducing it is to “re-create” it. Of course in a translation of this type, not only the signified but also the sign itself is translated, that is, the sign’s tangible self, its very materiality (sonorous properties, graphical-visual properties, all of that which forms, for Charles Morris, the iconicity of the aesthetic sign, when an iconic sign is understood as that which is “in some degree similar to its denotation”).ibid., p. 315
In other words, certain types of texts compel us to transcreate them, to attempt to create a form that mirrors the content. Conversely, the choice of texts to translate will also ultimately depend on how “transcreationable” they are, the degree to which a creative operation can be performed in their translation. The more a text presents a challenge because of its isomorphic character, the more it will compel the translator to seek the same isomorphic qualities in the translation, i.e., to produce a translation where signifier and signified are bound, to the greatest degree possible, in a similar way in the target language as in the source.
Before going on to consider a bit further what those texts were for the concrete poets, i.e., the canon of literary translation inspired by the principles of concrete poetry, as well as other theoretical questions de Campos tackled in later years, I want to briefly zero in on another issue de Campos raises here, namely, the graphical visual properties, which are evident in the approach to translation both by Haroldo’s brother, Augusto de Campos, and the other Noigandres member, Décio Pignatari.
Augusto de Campos used the term (in)tradução, a word that puns on both prefixes “in” and “intra” and might be rendered in English as “un(in)translation,” to describe a non-translation, an internal, interior, intimate translation that seeks to translate the inner structures of the poem, not an “inessential content” (Benjamin). Commenting on Augusto’s translations of poems by e.e. cummings, Haroldo de Campos sensed that these were “poems in which even ‘optical data’ had to be translated (through typographical spacing, fragmentation, and interlinear relations), and which, at times, necessitated taking into account the number of letters and physical (plastic, acoustic) coincidences in the verbal material to be employed” (ibid., p. 322).
Similarly, Décio Pignatari’s practice of what could be termed “language design” involved incorporating both words and images into an ideogrammic construct. In Pignatari’s design for the cover of Mallarmé, a collection of versions of this French poet by the three Noigandres members, the photographic portrait of Mallarmé reproduced in the book is “translated” into a digitized image made up of letters spelling out his last name (Figure 1). The letters are arranged into a pattern that suggests the outline of the face, the eyes, the nose, and the moustache.
While Mallarmé, a pioneering innovator and a translator of Edgar Allan Poe, was certainly a model for the Noigandres group, in the manner as well as in the choice of texts to be translated, Ezra Pound was an early and long-lasting influence. Pound used translation as a kind of laboratory, a dry run for his own poetic writing, practices that, as I have been suggesting, also went hand in hand for the Brazilian concrete poets. Regarding Pound’s writings on translation, Edwin Gentzler argues that he focused “on specific images, individual words, fragments, and luminous details. His method […] emphasized juxtaposition and combination, hoping that the new configurations would react chemically, combining into a new compound, and thereby give off energy” (1993, p. 28). The chemical metaphor echoes Haroldo de Campos’s above-cited characterization of literary translation as akin to isomorphic compounds that produce similarly shaped crystals from the combination of different elements. Furthermore, the concrete poets were sympathetic to Pound’s idea that translation was “A mode of criticism. ‘Criticism by translation’” and that in that respect it constituted “‘nutriment for the creative impulse’” (Campos, Haroldo de, 2007c , pp. 316 and 322).
As part of that “nutriment,” they first translated Pound himself, and then took their cue from him in translating classical Chinese poems and Japanese Noh plays; Provençal troubadours; Guido Cavalcanti; and the French Symbolists. To the Poundean paideuma they added the Russian poets Vladimir Mayakovsky and Velimir Khlebnikov, Joyce’s Finnegans Wake, the English Metaphysical Poets, Mallarmé, and Dante, among others. All of these were seen as potential models for the kind of inventive writing they themselves were trying to produce. As Haroldo observed, Pound’s “work is both criticism and pedagogy, since while it diversifies the possibilities of his poetic idiom it also offers up to new poets […] a whole repertory […] of basic poetic products now reconsidered and revivified. ‘Make it new’: give new life to the valid literary past via translation” (2007c , pp. 316-317).
It was indeed Pound’s injunction to “make it new,” to translate poets from the past and make them relevant for modern poetics, which drove their translation practice. And that practice of recreating the past through translation led to a new attitude, a move from an interest in the purely linguistic aspects of translation (isomorphism), to a greater role acquired by the translator, and a greater autonomy (not only linguistic, but also political) gained by the translation. This was emphasized in particular by Haroldo de Campos, the most prolific translator and theorist of the three original members of Noigandres group.
As Médici Nóbrega and Milton observe, “from the beginning of his theoretical activity, Haroldo rejected the biased view that translations are inferior products, as the translator now, far from being the author’s servant or mouthpiece, or a reproducer of meanings, becomes a recreator and a critic, choosing texts that deserve to be translated, and successfully recreating them” (2009, p. 260). In “transcreation,” the translator becomes in effect a co-author, his or her role being creatively at least equalized to that of the author. More emphasis is laid on the agency of the translator, on the role of the translator as an independent agent rather than a subservient passive force. Nowhere is this more evident than in the postscript de Campos wrote to his translation of Goethe’s Second Faust, an essay entitled “Transluciferação mefistofáustica” (“Mephistofaustian Transluciferation”), where, instead of “transcreation,” he calls his translation a “transluciferation.”
Drawing on Benjamin and Goethe, in that essay he characterizes translation as an act of transgression, inverting the traditional conception of translation as subservient to the original, bound by a “tribute of fidelity.” Instead, he argues following Benajmin’s concept of a “pure language,” it is really the original which owes to the translation, which, once it has rid itself of the task of inaccurately transmitting an inessential content, it can instead, following Lucifer’s rebellious motto non serviam (I shall not serve), devote itself to another task of fidelity, fidelity to the form (Campos, Haroldo de, 1981, p. 179). Here too we hear an echo of the early concrete concern with form, and the isomorphic relation between meaning and matter. But, going beyond that, and in a new twist, this denial to submissively serve the content entails a discussion of a power differential. In this case, translation becomes a “Satanic” enterprise, approaching a transgression of signs analogous to Satan’s semiologic sin of hubris, as in Dante’s Paradiso, (Canto XXVI, line 117). Lucifer was banished because he attempted to transgress the sign (“il trapassar del segno”), a transgression of signic limits (ibid., p. 180). What is significant here is that the agency of the translator is emphasized, in a way that evinces an attitude of rebellion against a purported power differential between original and translation, metaphorically God and Satan. This new emphasis on questions of power becomes crucial for de Campos in his later phase where the metaphor of cannibalism emerges.
Cannibalism and the Alexandrian Barbarians
Concurrently to his work in translation and translation theory, in his work as literary critic, de Campos increasingly addressed ideological questions regarding the position of the Latin American writer vis-à-vis the European tradition. This corresponded to his interests shifting from primarily formal questions of language to a more political (and politicized) view of translation and culture, particularly the vindication of Latin American cultural production in view of its perceived dependency on European models.
In 1981, the same year de Campos’s translation of Goethe was published, he wrote an essay entitled “Da Razão Antropofágica” (“Anthropophagous Reason”), where he posed the question of whether or not an avant-garde movement could emerge in conditions of economic underdevelopment and, more importantly, of cultural dependency. As de Campos notes, his inquiry was encouraged by a similar preoccupation expressed by the Mexican poet Octavio Paz in his 1967 essay “Invention, Underdevelopment, Modernity,” where Paz declared: “Aside from the fact that I am very much averse to reducing the plurality of cultures and the very destiny of man to a single model, industrial society, I have serious doubts as to whether the relationship between economic prosperity and artistic experience is one of cause and effect” (cited in Campos, Haroldo de, 2007a , p. 159). Although Paz’s critique is couched in the economic language of the 1960s developmentalism, his (and de Campos’s) concerns may be read today in the wider political arena of what is called Postcolonial Studies, going beyond economic dependency to scrutinize the effects of colonial powers upon their colonized subjects.
Citing as precursor Oswald de Andrade’s 1928 “Cannibal Manifesto,” de Campos focused primarily on the figure of the all-knowing, all-devouring Latin American writer and intellectual, who is not only all too aware of European culture, but also exercises a strategy of “planetary devouring.” Among the practitioners of this “global cultural consumption,” he cites figures such as Octavio Paz, José Juan Tablada, Jorge Luis Borges, and José Lezama Lima. These writers, whom de Campos terms the “Alexandrian barbarians,” have been re-synthesizing European and other sources,
chemically, through an impulsive and uncontrollable metabolism of difference […] equipped with chaotic libraries and labyrinthine card catalogs […] For some time, the devouring jaw of these new barbarians has been chewing up and “ruining” a cultural heritage that is ever more global. In relationship to this heritage, the barbarian’s ex-centrifying and deconstructing attack acts with the marginal impetus of the carnivalesque de-sacralizing, profaning anti-tradition, evoked by Bakhtin in counterpoint to the main road of Lukácsian epic positivism, to monologic literature, to the closed, univocal work. In contrast, the combinatory and ludic poly-culturalism, the parodic transmutation of meanings and values, the open, multi-lingual hybridization, are the devices responsible for the constant feeding and re-feeding of this baroquizing Almagest: the carnivalized transencyclopedia of the new barbarians, where everything can coexist with everything. They are the machinery that crushes the material of tradition with the teeth of a tropical sugar-mill, transforming stalks and husks into bagasse and juicy syrup.ibid., pp. 173-74
This exuberant description of what de Campos sees as emblematic of the cultural processes of Latin America (if not the New World) has implications for the way de Campos’s views on translation and translation theory develop in his later years, and as I will note below, can be seen through the lens of postcolonial translation. In analyzing this rich passage, it is interesting to note first the recurrence of the chemical metaphor alluded to earlier in the discussion of de Campos’s early translation concepts. Here, however, several new elements emerge: the chemical transformation is now aimed at contrast, rather than isomorphism (“a metabolism of difference”), and the operation is now one of physical consumption, devouring, indeed cannibalism. This is an important departure from his earlier discussions. Rainer Guldin perceptively notes that “the metaphor of feeding and nourishing plays only a very marginal role” in de Campos’s early theorizations on translation, such as “Translation as Creation and Criticism” (2008, p. 113). Yet, the cannibalistic attitude of Haroldo and Augusto de Campos becomes paramount in their work as translators. In other words, the de Campos brothers situate themselves and their translation and creative practice squarely among that of the cannibalistic Alexandrian barbarians.
Conclusion: Haroldo de Campos’s Concepts vis-à-vis Contemporary Translation Theory
In order to situate and contextualize the discussion of de Campos’s contribution to translation theory, it is important to note his visionary role, since he was first formulating these concepts in Brazil in the late 1950s and early 1960s, geographically and chronologically removed from mainstream formal theoretical discussions of translation. His early concepts where informed by Pound and Eliot, and more contemporaneously, the work of literary translators and philosophers associated with the Hochschule für Gestaltung in Ulm, Germany, such as Albrecht Fabri and Max Bense, whom de Campos met in his travels. However, de Campos’s concept of isomorphic “transcreation” can be productively brought into dialogue with contemporary theorizations, such as André Lefevere’s concept of translation as rewriting. Bassnett and Lefevere argue that,
Translation is, of course, a rewriting of an original text. All rewritings, whatever their intention, reflect a certain ideology and a poetics and as such manipulate literature to function in a given society in a given way. Rewriting is manipulation, undertaken in the service of power, and in its positive aspect can help in the evolution of a literature and a society. Rewritings can introduce new concepts, new genres, new devices and the history of translation is the history also of literary innovation, of the shaping power of one culture upon another.1992, p. vii
Transcreation based on isomorphism certainly reflects a specific ideology and a poetics. The form matters in this new poetics that, indeed, seeks to establish itself as a model for future poetic production, namely a concrete poetics. The commitment to a poetics is a sign as well of its affiliation with a position of power. The “Pilot Plan for Concrete Poetry,” like many avant-garde manifestoes, attempted to situate the new poets and poetics in an adversarial, if not superior, position to a conservative poetic establishment. Likewise, through their emulation of Pound and his translation method and practice, the concrete poets sought to introduce new forms and devices, to consciously and deliberately innovate through translation.
Yet, as scholars have noted, and is the case with Haroldo de Campos’s early phase, “translation was seen as purely an aesthetic act, and ideological problems were disregarded,” despite the fact that “the act of translation always involves much more than language [and t]ranslations are always embedded in cultural and political systems, and in history” (Bassnett and Trivedi, 1999, p. 6). Similarly, as I have shown, de Campos’s concern with linguistic form eventually gave way to a more politicized position that involved not only more autonomy of the text, but also, greater agency of the translator and in cultural terms a reversal of the patterns of dependency through the figure of the cannibal. De Campos’s adoption of the cannibal as metaphor for Latin American cultural processes coincides with a general tendency by 20th-century intellectuals in Latin America and elsewhere to question the primacy of the Western cultural legacy concept of originality, originally associated with Europe. Consequently, this entailed also a reassessment of the concept of translation.
Although de Campos didn’t specifically address translation in his landmark essay “Anthropophagous Reason,” the anthropophagic operation he describes as a pattern of Latin American cultural production is ideally suited to the practice of translation, and indeed has been theorized in that way by other scholars in his wake. As early as 1991, Susan Bassnett, in a series of lectures, acknowledged that
Haroldo and Augusto de Campos […] use Derrida to develop something like a post-modern and non-eurocentric approach to translation. In their approach to literary translation, the de Campos brothers refuse any sort of preordained original, but instead view translation as a form of transgression. They use terms not part of any European approach or science, but come up with their own terms, one of which is translation as a form of “cannibalism.”Gentzler, 1993, p. 192
It is fascinating to note, then, that de Campos’s move predates the so-called “postcolonial turn” in Translation Studies, as characterized by Bassnett and Trivedi: “So in this post-colonial period, when, as Salman Rushdie puts it, the Empire has begun to write back, it is unsurprising to find radical concepts of translation […] that challenge established European norms about what translation is and what it signifies” (1999, p. 4).
Elaborating on the relation between anthropophagy and culture, Else Ribeiro Pires Vieira has argued how in de Campos, a view of translation based on the figure of the cannibal who devours a revered enemy in order to render homage and also acquire its forces, can be used to characterize Latin American translation of Western texts and indeed deconstruct the center/periphery dichotomy. This happens when we consider the fact that the bodies of both cannibal and cannibalized, through the sort of exchange of energies, transfusion, consumption and reincorporation, become indissolubly linked, so that one no longer can assert the independent existence of one another. The plenitude of origin is questioned when the enemy (the original) text becomes literally incorporated into the cannibal’s body (of texts).
In other approaches to the cannibal metaphor, Rainer Guldin argues that de Campos “focuses mainly on the act of cannibalistic absorption itself […], the deconstruction of the foreign by chewing and swallowing, as well as the relationship arising from this interchange” (2003, p. 117), whereas Michaela Wolf suggests that, “[t]ranslation as cannibalization, on the other hand, does not conjure away the ‘original,’ but devours it in order to create a cultural attitude nourished by foreign influences and enriched by autochthonous input which helps to dismantle the traditional asymmetrical power relations between the cultures involved” (2003, pp. 126-127).
Cannibalism and the greater autonomy and agency of the translator also had implications for the formation of a literary canon that the Brazilian concrete poets sought to establish alongside their proposals for poetic renewal. Here again, we might turn to Lefevere’s argument that “the process resulting in the acceptance or rejection, canonization or non-canonization of literary works is dominated […] by very concrete factors that are relatively easy to discern […] such as power, ideology, institution, and manipulation” (1992, p. 2). It is well known that, through their publications and activity in these fields, the Brazilian concrete poets were able to garner considerable influence in the literary scene in Brazil. To this day their poetic and translation practice remain an important point of reference, including the authors they translated and promoted. But as some have also insightfully suggested, conversely, the formation of such a canon does not remain an uncontested fact. The metaphor of cannibalism they helped popularize and its relation to translation continues to inspire new research in contemporary production, such as popular music.
In closing, I would like to note that de Campos’s last translation was a new Brazilian Portuguese version of Homer’s Iliad, a project of epic proportions (literally) he completed just months before his death in 2003. Its seems particularly significant that de Campos would end his career in this way, with a highly transcreative and baroque-izing version of a work widely considered one of the founding texts of Western literature. He, in a sense, came full circle. From his early avant-garde poetics that rejected traditional forms and focused on isomorphic original texts and translations, he eventually cast himself as one of the cannibalistic Alexandrian barbarians who feed on the Western canon, acquiring its energies while transforming it to reveal and radicalize the difference translation is conventionally thought to erase.
Odile Cisneros received her PhD from New York University and currently teaches in the Department of Modern Languages and Cultural Studies and the Program in Comparative Literature at the University of Alberta in Canada. Her interests include translation practice and theory, Spanish-American and Brazilian literature, and avant-garde poetry and poetics.
These developments were many and varied: in architecture, the building of the new capital of Brazil, Brasília, an urban design feat accomplished in only five years; in popular music, bossa nova, a style that blended Brazilian traditional melodies and rhythms with jazz harmonies to produce a sophisticated urban sound; in film, Cinema Novo, whose “aesthetics of hunger” inspired by Italian Arte Povera and neorealist film portrayed the plight of the disenfranchised.
The document submitted in 1957 by the architect and urban planner Lúcio Costa to the competition for the design of the new capital was entitled “Plano Piloto de Brasília” (Pilot Plan for Brasília). To this day, the airplane-shaped metropolitan area of the city is still referred to as the “Plano Piloto.”
“Noigandres” is Provençal riddle word Pound struggled to decipher in Canto XX.
The word cloaca also means “cesspool” and refers figuratively to any filthy place. It likewise designates, as in English, part of the intestinal anatomy of certain animals. All these meanings only serve to highlight the contrast between the “beginning” and the “end” of the poem.
De Campos’s note reads: “An early committed concrete poem. A kind of anti-advertisement. Against the reification of the mind through slogans. Demystifying of the ‘artificial paradises’ promised by mass-persuasion techniques. Cloaca is made out of the same words as Coca-Cola” (Pignatari, 1983, p. 139).
Although a translation of this poem by Maria José de Queiroz and Mary Ellen Solt was included in Solt’s anthology Concrete Poetry: A World View, this translation and other translations by Solt were not reprinted in Brazilian Poetry (1950-1980).Whether it was a question of availability for reprinting or dissatisfaction with that version, it is still interesting that a different “translation” of this poem, namely Haroldo’s commentary, was subsequently chosen for Brazilian Poetry (1950-1980), published more than a decade later.
The question of whether a work is translatable has a dual meaning. Either: Will an adequate translator ever be found among the totality of its readers? Or, more pertinently: Does its nature lend itself to translation and, therefore, in view of the significance of the mode, call for it? […] Translatability is an essential quality of certain works, which is not to say that it is essential that they be translated; it means rather that a specific significance inherent in the original manifest itself in its translatability. (1968, pp. 70-71)
Of the constellation’s sixteen words, four—fala, prata, cala, and ouro (“speech,” “silver,” “silence,” “gold”) appear three times each: fala (“speech”) is first prata (“silver”), and its rhyming partner cala (“silence”) is ouro (“gold”). But the application of epithets seems to be no more than a matter of chance—“heads” (cara) or “tails” (coroa)—and so the fifth pair—fala/cala—joins the two contraries (“speech”/“silence”) and is followed by a stop (para) that disrupts the poem’s staircase structure. Accordingly (below stairs, so to speak), a double reversal sets in: “silver” (prata), in a reversal of noun and adjective, is now “silent” (cala) and it is gold (ouro) that speaks (fala). Indeed, what is clara (the poem’s final word, used for the first time here, combines cala and cara both visually and phonically) is that ouro is the dominant, the one word that doesn’t match any of the others, containing as it does the only u in the poem and being the only word that doesn’t end in a and has no rhyming partner. Silence, Haroldo implies, may be golden, but, at least in our culture, it is gold that speaks! (2004, p. 176)
Cara and coroa besides being very similar in form, also denote (beyond the heads and tails of a coin) “face” and “dear” or “expensive” (cara) and “crown” (coroa), which, in conjunction with silver and gold, create a set of potential associations absent from the translation—“silver face” or “expensive silver” and “golden crown.” Furthermore, the word para, translated as “stop,” could also be read as the preposition “to” or “for” (pára, written with a diacritical accent, is the inflected form of the verb parar, to stop). This difference creates a divergent narrative and further levels of ambiguity: “silver for/to gold” and “silence for/to speech.” The absence of context and the rejection of syntax, typical of concrete poetry, make these readings equally plausible.
In a 1969 essay that accompanied his translations of five Chinese odes, Haroldo noted that,
It has already been said that translating Chinese poetry into a Western language is something as impossible as squaring the circle […] To whomever embarks on the art of translating poetry under the category of creation, the amplification of the difficulties that are intrinsic to it can only increase, in relative proportion, the fascination it exerts. (my translation, Campos, Haroldo de, 1977 , p. 121)
From A Dictionary of Chemistry in “References.”
Augusto de Campos says about his attempt to translate e.e. cummings’s famous poem “loneliness (a leaf falls)” that he assumed the risk of producing an “‘intradução’ (não-tradução? tradução interna ou interior ou íntima?) do texto” [“‘intranslation’ (non-translation? An internal or interior or intimate translation) of the text”] (my translation, Campos, Augusto de, 1986, p. 29).
As early as 1952 they had named their first poetry journal Noigandres in Pound’s honor (see note 3), a copy of which they sent to him. They translated his work and were in touch with Pound by letter between 1953 and 1959, the year Haroldo visited Pound in Italy, and interviewed him. For more details on the translations of Pound by the Noigandres and other poets, and their relationship, see the volume Ezra Pound: Poesia, ed. by Augusto de Campos, in “References.”
Among the authors and texts Haroldo translated over the years (in chronological order) are: Ezra Pound; James Joyce; Vladimir Mayakovski and other modern Russian poets; Provençal troubadours; Stéphane Mallarmé; Dante; Octavio Paz, Biblical texts such as the Ecclesiastes and the book of Genesis; classical Japanese Drama (Noh theater); classical Chinese poetry; and Homer’s Iliad. (For a list of his book-length translations, see Campos, 2007c, pp. 392-393.)
This move coincides with the rise of critiques of the United Nations’ rhetoric on Third World underdevelopment, which became particularly abundant in the late 1960s, the 1970s, and the early 1980s.
In an early assessment of the poetics of antropofagia [cannibalism] in Brazilian literature, Randal Johnson observes that,
Oswald valorizes the cannibalization of the colonizer by the Indian. Initially, then, cannibalism is a form of resistance. Metaphorically speaking, it represents a new attitude toward cultural relationships with hegemonic powers. Imitation and influence in the traditional sense of the word are no longer possible. The antropófagos do not want to copy European culture, but rather to devour it, taking advantage of its positive aspects, rejecting the negative, and creating an original national culture that would be a source of artistic expression rather than a receptacle for forms of cultural expression elaborated elsewhere. (1987, p. 49)
In that early essay by Haroldo, Guldin, rightly observes, the references to the eating metaphor are sparse since he quotes mainly from Pound’s Literary Essays (1954) (“English literature lives on translation, it is fed by translation”) and T.S. Eliot’s The Sacred Wood (1920) (“we need a digestion which can assimilate both Homer and Flaubert”) (2008, p. 113).
The works of the de Campos brothers [. . .] have assimilated and digested these disparate elements and the history they belong to, fusing them into a unique creative and critical vision born at a specific socio-political juncture of Brazilian culture. To put it another way: their theoretical positions on translation are the best illustration of the functioning of one of their key metaphors, cannibalism. (2008, p. 111)
Although discussions on translation have happened for centuries, as Edwin Gentzler notes,
In the early sixties there were no translation workshops at institutions of higher learning in the United States. Translation was a marginal activity at best, not considered by academia as a proper field of study in the university system. In his essay “The State of Translation,” Edmund Keeley, director of translation workshops first at Iowa and later at Princeton, wrote, “In 1963 there was no established and continuing public forum for the purpose: no translation centres, no associations of literary translation as far as I know, no publications devoted primarily to translation, translators, and their continuing problems.” (1993, p. 7)
Given this state of affairs in the United States, it is indeed fascinating to think that in 1962 at the Third Brazilian Congress on Criticism and Literary History, held in the remote northern state of Paraíba, Haroldo de Campos was presenting the preliminary version of his essay “Translation as Creation and Criticism” we have been discussing.
It should be noted that, as Edwin Gentzler observed in 1993, in acknowledging Pound’s importance for theory, the de Campos were pioneers: “Ironically, it seems that Pound’s literary theory and its relation to sculpture and painting was better known in Brazil than it was in America” (1993, p. 193).
In yet another example of how de Campos developed his concepts in relative isolation from other discussions of translation theory, Susan Bassnett and Harish Trivedi note that the term “transcreation” was also used in India with different connotations:
Such symbiotic intermingling of the original with the translation, of the tradition with the individual genius, still persists, and is seen as sanctioning the practice, fairly widely prevalent in contemporary India, of “transcreation” (Lal, 1996). Indeed, this word is listed in a new supplement of “Indian English” words in the Oxford Advanced Learner’s Dictionary of Contemporary English (5th ed., 1996) […]—unmindful of the fact that transcreation is a term which has independently been used also on the other side of the globe, by Haroldo de Campos in Brazil […]. (1999, p. 10)
As Bassnett and Trivedi put it:
…Europe was regarded as the great Original, the starting point, and the colonies were therefore copies, or “translations” of Europe, which they were supposed to duplicate. Moreover, being copies, translations were evaluated as less than originals, and the myth of the translation as something that diminished the greater original established itself. (1999, pp. 3-4)
Once more Bassnett and Trivedi note that translation in Latin America acquired greater prominence:
not as a marginal activity but as a primary one, and it fits in with similar comments made by writers such as Gabriel García Márquez, Jorge Luis Borges and Carlos Fuentes. Indeed, Fuentes has gone so far as to say that “originality is a sickness,” the sickness of a modernity that is always aspiring to see itself as something new (Fuentes 1990, p. 70). It is fair to say that a great many Latin American writers today have strong views about translation, and equally strong views about the relationship between writer/reader and translator. (1999 p. 3)
Translation as transtextualization or transcreation demythicizes the ideology of fidelity. If translation transtextualizes, it is no longer a one-way flow, and de Campos concludes his text with two anthropophagic metaphors. One is “transluciferation,” which closes the text and provides its title; the other brings us back to the anthropophagic double dialectics of receiving and giving highlighted in this chapter’s epigraph: “Translation as transfusion. Of Blood.” (1999, p. 110)
In an article where she discusses cannibalism in relation to the de Campos translation practice, Michaela Wolf writes, “The question, to which extent the de Campos brothers themselves claimed to create a canon, becoming dominant figures in Brazilian literature, has not yet been tackled exhaustively” (Wolf, 2003, p. 120, n. 6). Silene Moreno has also noted that Haroldo de Campos’s translations of biblical literature, despite his claims of “poetic efficiency,” have been mostly guided by the parameters of concrete poetry (1998, p. 754).
“Seeking visibility, some Brazilian musicians have been making use of code switching” a practice Marly Tooge associates with anthropophagy as the foreign body is absorbed though not digested into the cannibal creation (cf. 2009, p. 59).
- ANON (2008). “isomorphism”. In John Daintith, ed. A Dictionary of Chemistry. Oxford, Oxford University Press. Available at: http://www.oxfordreference.com.login.ezproxy.library.ualberta.ca/views/ENTRY.html?subview=Main&entry=t81.e2300 [consulted 6 July 2012].
- BASSNETT, Susan and André LEFEVERE (1992). “General Editor’s Note.” In A. Lefevere, ed. Translation, Rewriting, and the Manipulation of Literary Fame. London and New York, Routledge, pp. vii-viii.
- BASSNETT, Susan and Harish TRIVEDI (1999). “Introduction. Of Colonies, Cannibals and Vernaculars.” In S. Bassnett and H. Trivedi, eds. Post-Colonial Translation: Theory and Practice. London and New York, Routledge, pp. 1-18.
- BENJAMIN, Walter (1968). “The Task of the Translator.” Trans. Harry Zohn. In Walter Benjamin. Illuminations. New York, Schocken Books, pp. 69-82.
- CAMPOS, Augusto de (1986). “Intradução de Cummings” [“Un(in)translation of Cummings”]. Trans. Augusto de Campos. In e.e. cummings. 40 Poem(a)s. São Paulo, Editora Brasiliense, pp. 25-31.
- CAMPOS, Augusto de, et al. (1974). Mallarmé. São Paulo, Editora Perspectiva. Book cover.
- CAMPOS, Augusto, ed. (1983). Ezra Pound: Poesia [Ezra Pound: Poetry]. São Paulo/Brasília, HUCITEC/Editora da Universidade de Brasília.
- CAMPOS, Haroldo de (1970a). “fala prata.” In Mary Ellen Solt, ed. Concrete Poetry: A World View. Bloomington, University of Indiana Press, p. 101.
- CAMPOS, Haroldo de (1970b). “speech silver.” Trans. Mary Ellen Solt. In Mary Ellen Solt, ed. Concrete Poetry: A World View. Bloomington, University of Indiana Press, p. 102.
- CAMPOS, Haroldo de (1975 ). “Da fenomenologia da composição à matemática da composição” [“From the Phenomenology of Composition to the Mathematics of Composition”]. In Haroldo de Campos et al. Teoria da poesia concreta: Textos críticos e manifestos, 1950-1960 [Concrete Poetry Theory: Critical Texts and Manifestos, 1950-1960]. São Paulo, Livraria Duas Cidades, pp. 93-95, second edition.
- CAMPOS, Haroldo de (1977 ). “A quadratura do círculo” [“Squaring the Circle”]. A arte no horizonte do provável [Art on the Horizon of the Probable]. São Paulo, Editora Perspectiva, pp. 121-128.
- CAMPOS, Haroldo de (1981). “Transluciferação mefistofáustica” [“Mephistofaustian Transluciferation”]. Deus e o Diabo no Fausto de Goethe [God and the Devil in Goethe’s Faust].São Paulo, Editora Perspectiva, pp. 179-209.
- CAMPOS, Haroldo de (2007a ). “Anthropophagous Reason: Dialogue and Difference in Brazilian Culture.” Trans. Odile Cisneros. In A. S. Bessa and O. Cisneros, eds. Novas: Selected Writings. Evanston, Northwestern University Press. pp. 157-177.
- CAMPOS, Haroldo de et al. (2007b ). “Pilot Plan for Concrete Poetry.” Trans. Jon Tolman. In A. S. Bessa and O. Cisneros, eds. Novas: Selected Writings. Evanston, Northwestern University Press. pp. 217-219.
- CAMPOS, Haroldo de (2007c ). “Translation as Creation and Criticism.” Trans. Diana Gibson and Haroldo de Campos. In A. S. Bessa and O. Cisneros, eds. Novas: Selected Writings. Evanston, Northwestern University Press. pp. 312-326.
- GENTZLER, Edwin (1993). Contemporary Translation Theories. London and New York, Routledge.
- GULDIN, Rainer (2008). “Devouring the Other: Cannibalism, Translation and the Construction of Cultural Identity.” In Paschalis Nikolaou and Maria-Venetia Kyritsi, eds. Translating Selves: Experience and Identity between Languages and Literatures. London, Continuum, pp. 109-122.
- JOHNSON, Randal (1987). “Tupy or not Tupy: Cannibalism and Nationalism in Contemporary Brazilian Literature and Culture.” In John King, ed. On Modern Latin American Fiction. New York, Hill and Wang, pp. 41-59.
- LEFEVERE, André (1992). Translation, Rewriting, and the Manipulation of Literary Fame. London and New York, Routledge.
- MÉDICI NÓBREGA, Thelma, and John MILTON (2009). “The Role of Haroldo and Augusto de Campos in Bringing Translation to the Fore of Literary Activity in Brazil.” In John Milton and Paul Bandia, eds. Agents of Translation. Amsterdam, John Benjamins, pp. 257-277.
- MORENO, Silene (1998). “O ‘texto palimpsesto’ e a questão da fidelidade na reflexão de Haroldo de Campos sobre sua ‘transcriação do Eclesiastes’” [“The ‘Palimpsest-Text’ and the Question of Fidelity in Haroldo de Campos’s Reflections on his ‘Transcreation’ Ecclesiastes”]. Estudos lingüísticos, 27, pp. 751-756.
- PERLOFF, Marjorie (2003). “Translating Brazilian Concrete Poetry: The French Connection.” Available at: http://www.ubu.com/papers/perloff_a_decampos.html [consulted 15 June 2012].
- PERLOFF, Marjorie (2004). “Concrete Prose: Haroldo de Campos’s Galáxias and Beyond.” Differentials: Poetry, Poetics, Pedagogy. Tuscaloosa, The University of Alabama Press, pp. 175-204.
- PIGNATARI, Décio (1983). “beba coca cola.” In Emanuel Brasil and William J. Smith, eds. Brazilian Poetry (1950-1980). Middletown, Wesleyan University Press, pp. 138-139.
- TOOGE, Marly D’Amaro Blasques (2009). “Post-Colonial Translation, Visibility and Exoticism: The Brazilian Case.” Tradução & Comunicação, 19, pp. 47-60.
- VIEIRA, Else Ribeiro Pires (1999). “Liberating Calibans: Readings of Antropofagia and Haroldo de Campos’ Poetics of Transcreation.” In S. Bassnett and H. Trivedi, eds. Post-Colonial Translation: Theory and Practice. London and New York, Routledge, pp. 95-113.
- WEINBERGER, Eliot (2000). “Anonymous Sources: A Talk on Translations and Translators.” IDB Cultural Center Encuentros, 39, pp. 1-13.
- WOLF, Michaela (2003). “From Anthropo-phagy to Texto-phagy.” Todas as letras, 5, pp. 117-128.