Résumés
Abstract
This essay looks at the otaku phenomenon in terms of the production of consumption (what produces consumption, and what consumption produces) primarily three registers: fictions of otaku that stage the repression of otaku desires and identities in order to form erogenous zones; cultural discourses that pathologize otaku consumption; and government policies related to Cool Japan that strive to reconfigure otaku consumption in terms of markets and self-satisfying subjects. Considering these different registers brings into a focus a neoliberal socius or social being, which allows constant intervention into everyday life in the name of the fragility of the global free market by typologizing and pathologizing consumers.
Keywords:
- Otaku,
- fan cultures,
- media mix,
- Cool Japan,
- neoliberalism
Résumé
Cet essai porte sur le phénomène otaku en termes de production de la consommation (ce qui produit la consommation, et ce que la consommation produit) en examinant principalement trois registres : les fictions otaku qui mettent en scène la répression de leurs désirs et de leurs identités afin de former des zones « érogènes » ; les discours culturels qui présentent la consommation otaku comme pathologique ; et les politiques gouvernementales reliées à l’idée du « Japon Cool » qui visent à reconfigurer la consommation otaku en termes de marchés et de sujets d’autosatisfaction. Considérer ces différents registres permettra de mettre en lumière un « socius néolibéral » ou un être social qui favorise une intervention constante dans la vie de tous les jours au nom de la fragilité de l’économie du marché mondial en classant et diagnostiquant les consommateurs.
Mots-clés :
- Otaku,
- cultures de fans,
- média mix,
- Japon Cool,
- néolibéralisme
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Parties annexes
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