Résumés
Abstract
Present concept of reverse innovation urges multinational enterprises from developed countries to innovate for emerging markets, and to subsequently diffuse the outcome back to their home countries. The concept hence appears exclusively reserved for enterprises of particular size or origin, and for specific host countries or levels of development. This paper repositions the concept relatively to any enterprise’s dominant innovation logic, rather than relatively to its geo-economic environment. Reverse innovation thus becomes a template that any enterprise innovating for a new primary market abroad may customise to its specific situation regarding exogenous distances, endogenous distances, and managerial response.
Keywords:
- Dominant innovation logic,
- emerging markets,
- reversal of innovation
Résumé
Le concept actuel de l’innovation inverse incite les entreprises multinationales des pays développés à innover dans les marchés émergents, et à diffuser ensuite les résultats dans leurs pays d’origine. Le concept apparaît donc réservé exclusivement aux entreprises de taille ou d’origine particulières, et aux pays d’accueil ou aux niveaux de développement spécifiques. Cet article repositionne le concept relativement à la logique d’innovation dominante d’une entreprise, plutôt qu’à son environnement géoéconomique. L’innovation inverse devient alors un modèle adaptable à chaque entreprise innovant pour un nouveau marché primaire étranger, en ce qui concerne les distances exogènes, les distances endogènes, et la réponse managériale.
Mots-clés :
- Logique d’innovation dominante,
- marchés émergents,
- inversion de l’innovation
Resumen
El concepto actual de la innovación inversa insta a las empresas multinacionales de los países desarrollados a innovar para los mercados emergentes y a difundir posteriormente el resultado de vuelta a sus países desarrollados originales. Por consiguiente, el concepto parece reservado exclusivamente para empresas de un tamaño u origen en particular y para determinados países receptores o niveles de desarrollo. En este trabajo se reposiciona el concepto con relación a la lógica dominante de innovación de cualquier empresa, en vez de hacerlo con relación a su entorno geoeconómico. La innovación inversa se convierte en una plantilla que, cualquier empresa innovadora para un nuevo mercado primario en el extranjero, puede personalizar conforme a su situación específica en relación con las distancias exógenas, con las distancias endógenas y con la respuesta directiva.
Palabras clave:
- Lógica de innovación dominante,
- mercados emergentes,
- cambio de sentido de la innovación
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Parties annexes
Biographical note
Having more than a decade of professional experience in consulting and project management, Nebojša Radojević is presently completing his doctoral studies in International Business at HEC Montréal. His research and publications focus on emerging markets as the new context of innovation in general and on reverse innovation in particular. Broader themes of his academic interest include the intersection of innovation and international management, knowledge management, and links between corporate governance and innovation. Nebojša holds an MBA from HEC Montréal, a Master of Computer Science from Dresden University of Technology (Germany), and a professional designation in project management.
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Parties annexes
Note biographique
Ayant plus d'une décennie d'expérience professionnelle en consultation et en gestion de projets, Nebojša Radojević termine actuellement ses études doctorales en affaires internationales à HEC Montréal. Ses recherches et publications portent principalement sur les marchés émergents comme nouveau contexte d'innovation, et particulièrement sur l'innovation inverse. Les thèmes généraux de son intérêt académique comprennent l'intersection entre l'innovation et la gestion internationale, la gestion des connaissances, et les liens entre la gouvernance d'entreprise et l'innovation. Nebojša est titulaire d'un MBA de HEC Montréal, d'une maîtrise en informatique de l'Université technique de Dresde (Allemagne), et d'une certification professionnelle en gestion de projets.
Parties annexes
Nota biográfica
Con más de una década de experiencia profesional en la consultoría y en la gestión de proyectos, Nebojša Radojević actualmente está completando sus estudios de doctorado en Comercio internacional en HEC Montréal. Sus investigaciones y publicaciones se centran en los mercados emergentes como nuevo contexto de innovación en general, y en la innovación inversa en particular. Entre los temas más amplios de su interés académico se incluyen la intersección de la innovación y la gestión internacional, la gestión del conocimiento y los vínculos entre la gobernanza corporativa y la innovación. Nebojša tiene un máster en Administración de empresas (MBA) de la HEC de Montréal, un máster en Ciencias de la Computación por la Universidad Tecnológica de Dresden (Alemania) y una designación profesional en gestión de proyectos.