Résumés
Résumé
Les réseaux jouent un rôle clé dans l’internationalisation des PME dans les marchés émergents comme la Chine. Ils permettent de contourner les barrières inhérentes à la taille et accéder à de nouvelles opportunités. Peu de travaux se sont attachés à étudier les difficultés émanant de ces réseaux. L’étude de cas longitudinale conduite auprès d’une PME implantée en Chine montre que la mobilisation des réseaux entraine un risque de dépendance, des tensions internes et des coûts élevés. La réussite en Chine dépend de la capacité de la PME à diversifier ses réseaux et à sélectionner le bon middle man chinois.
Mots-clés :
- Réseaux d’affaires,
- PME,
- internationalisation,
- Chine,
- Guanxi
Abstract
Business networks play a key role in SMEs’ internationalization, notably in emerging countries like China. They allow them to bypass the barriers faced due to their limited size and to access to new business opportunities. Few studies have been conducted on the difficulties faced by SMEs due to their networks. The longitudinal study conducted on a SME having a subsidiary in China shows that using networks can lead to dependency, internal tensions and high costs. Being suc-cessful in China depends upon the SME’s capability to diversify its networks and select the right Chinese middleman.
Keywords:
- Business networks,
- SME,
- Internationalization,
- China,
- Guanxi
Resumen
Las redes desempeñan un papel clave en la internacionalización de las PYME en los países emergentes como la China. De hecho, permiten rodear las barreras inherentes a la talla y acceder a nuevas oportunidades. Pocas estudias se han atado a comprender las dificultades encontradas debido a esas redes. Las estudia longitudinal realizada con una PYME implantada en China muestra que utilizar las redes puede conducir a una situación de dependencia, conflictos internos y altos costes. El suceso en China depende de la capacidad de la PYME a diversificar sus redes y seleccionar el bueno middleman chínese.
Palabras clave:
- Redes,
- PYME,
- Internationalization,
- China,
- Guanxi
Parties annexes
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