Résumés
Résumé
Cet article propose une analyse bibliométrique du champ des stratégies au bas de la pyramide (BoP) fondée sur 364 articles citants issus de la plateforme Web of Science fournissant une base de 15 292 références. Différents outils sont mobilisés, pour mettre en évidence la structure du champ BoP d’une part, et pour identifier les tendances du front de recherche d’autre part. Six groupes structurant le champ émergent des analyses, chacun mettant en évidence un courant de recherche, et cinq tendances rythment les recherches actuelles sur le BoP. Ces analyses permettent de proposer quatre perspectives pour le futur du management international.
Mots-clés :
- Base of the Pyramid,
- Bottom of the Pyramid,
- BoP,
- science mapping,
- analyse bibliométrique,
- management international
Abstract
This article provides a bibliometric analysis related to the field of strategies at the bottom of the pyramid (BoP), based on 364 citing articles from the Web of Science platform, which provide a database of 15 292 references. Different tools are used both to highlight the structure of the BoP field and to identify research front trends. Six groups structuring the field emerge from the analyses, each highlighting a research pattern, and five trends punctuate current research on the BoP. These analyses finally make it possible to propose four perspectives for the future of international management.
Keywords:
- Base of the Pyramid,
- Bottom of the Pyramid,
- BoP,
- science mapping,
- bibliometric analysis,
- international business
Resumen
Este artículo propone un análisis bibliométrico del campo de estrategias de la base de la pirámide (BoP) a partir de 364 artículos citados de la plataforma Web of Science, que proporcionan una base de 15.292 referencias. Se utilizan diferentes herramientas para poner de relieve la estructura del campo de la BP, por un lado, y para identificar las tendencias en el frente de la investigación, por otro. De los análisis surgen seis grupos que estructuran el campo, cada uno de los cuales destaca una corriente de investigación movilizada, y cinco tendencias marcan la investigación actual sobre la BoP. Estos análisis permiten finalmente proponer cuatro perspectivas para el futuro de la gestión internacional.
Palabras clave:
- Base of the Pyramid,
- Bottom of the Pyramid,
- BoP,
- análisis bibliométrico,
- science mapping,
- gestión internacional
Parties annexes
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