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This article proposes a new reading of mediation in tourism and heritage. Through an examination of the initiative of potters in crisis from the village of Guellala (Djerba, Tunisia), we will see how these actors reinvent their relationship with tourists while reinventing their space and their product. Thus, these actors manage to escape a tradition alienated to the tourism industry, in order to build a new dynamic that enables them to reclaim a touristic presence in their own way. Unlike them, weavers from the urban center of Houmt Souk have either abandoned the artisan tradition by joining an industrial product or converted to become hotel employees. Resilient actors from the village of Guellala make use of informal mediation of their craft heritage by using both improvisation (relocation of workshops from the village to the roadside) as their strategy (partnering with a taxi driver that will promote new products and recruit customers). We can thus claim that informal mediation is based on the social capital that ensures a mobilization around several elements common to these actors.