Documents found
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401.More information
Keywords: identité, marketing, représentations, intermédiaires touristiques
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402.More information
From the beginning of his career as Director of Communications and Marketing at the Opéra de Montréal, Pierre Vachon has been dedicated to “opening a dialogue” between audiences and opera. For the past three years, he has been mobilized by the same organization at the head of a new Community engagement and education department, where he converted his marketing and communications activities towards “mediation” activities between music and communities. His objectives shifted from market development to human development, allowing him to reach a greater diversity of audiences. This interview aims to highlight his professional practice by exploring a practitioner's perspective on music mediation. An incursion into his world and the world of cultural mediation at the Opéra de Montréal.
Keywords: action culturelle, médiation, métier de médiateur, opéra, Pierre Vachon, cultural action, cultural mediator profession, mediation, opera, Pierre Vachon
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403.More information
Keywords: Médina de Sousse, label patrimoine mondial, motivations, parties prenantes
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404.More information
Our paper aims to discuss the relevance of the Uppsala model of firms' internationalization in the current context of globalization. After analyzing the “stages” construction of the U model, we present an overview of main results of empirical studies testing U model hypothesis'. Thus, the empirical validation studies are confronted with critical analysis of its basic concepts'. Finally, we discuss further application to multinational firms' location and entry analysis and many possible extensions of the U model.
Keywords: Internationalisation, implantation, firme multinationale, modèle d'Uppsala, Internationalization, new entry, multinational enterprise, Uppsala Model, internacionalización, nueva entrada, empresa multinacional, Uppsala Modelo
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405.More information
The study of the multilingual character of multinational companies has grown into a legitimate field of research in international business. This paper provides a conceptualization of one of the central notions in this field: language diversity. We do this by relating the notion of language diversity to the concept of diversity in three dimensions: variety, separation or disparity. Our theoretical contribution is illustrated and further elaborated through a case study of multilingual team collaboration in the software industry. This paper explores the theory-building potential of stronger connections between diversity scholarship and the language research stream in international business.
Keywords: Diversity, Language, Language diversity, Language management, Multilingualism, Multinational Corporation, Diversité, Langues, Diversité linguistique, Management linguistique, Multilinguisme, Entreprise multinationale, Diversidad, lenguas, Diversidad lingüística, Management lingüístico, Multilingüismo, Empresa multinacional
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406.More information
This research examines purely social virtual communities and their creative members, particularly Lead-users (Lu) and Opinion Leaders (Lo), seen respectively as innovators and disseminators of innovation. The study aims to identify the characteristics of creative profiles within these communities to better leverage them in user innovation. Two studies were conducted on three consumer communities: a quantitative study using self-assessment (225 participants) and a qualitative study through netnography. The results confirm the scarcity of Lead‑users and show that their profile is closely linked to that of Opinion Leaders. These findings provide theoretical and managerial perspectives for leveraging these profiles in the innovation process.
Keywords: communautés virtuelles sociales, innovation ouverte, innovation utilisateur, lead-user, leader d'opinion, netnographie, auto-évaluation par questionnaire, social virtual communities, open innovation, user innovation, lead-user, opinion leader, netnography, self-assessment by questionnaire, comunidades virtuales sociales, innovación abierta, innovación de usuario, lead-user, líder de opinión, netnografía, cuestionario de autoevaluación
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409.More information
In this short essay, the author explores the importance of terroir, or the taste of place, for the future of food and agriculture in Vermont. Here, the taste of place is connected to increased engagement with local foods. However, Allbee claims that local can also mean foods that reflect a unique local character, that tell the story of a place, bringing the tastes, history, and culture of a region to the consumer.
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410.