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Increasing demand for electricity brings up challenges in some areas of the world. Especially in the Gaza Strip (GS) in
Palestine, electricity supply shortages are exacerbated by high population growth and by the 10-year Israeli siege that has prevented the upgrading
of the only power plant in the GS. Currently, reducing electricity consumption is the only realistic solution to the power shortage. Considering that
households account for a significant portion of electricity consumption, this paper investigates if their consumption intentions can be reduced using
demarketing strategies, that is to say dissuasion. Furthermore, the paper also tests the effectiveness of regulation in influencing residential deconsumption
intentions. An empirical study was conducted using a face-to-face survey to collect primary data to test the hypotheses. The questionnaire
was distributed to 384 randomly selected residents in the GS. The findings revealed a significant positive relationship between the independent
variables (product, price, place, and promotion) and the dependent variable (deconsumption intentions). Regulation beliefs amplify the relationship
between deconsumption intentions and all demarketing mix variables, except for product. These results are higher for women and young consumers,
married people, households with a female as head of family, and people with lower education and income.

Malgré les investissements croissants en événement marketing au cours des dernières années, la mesure de l'événement marketing reste peu abordée, une majorité d'études considérant uniquement les commandites. L'objectif de cette recherche est de combler à ce manque en évaluant l'aspect expérientiel de l'événement. Plus précisément, il s'agit d'évaluer l'impact de l'expérience vécue à un événement sur son capital de marque ainsi que sur celui de ses commanditaires. Afin de prendre en compte la totalité de l'expérience, neuf dimensions ont été incluses soit la dimension comportementale, les sens, la sensation de froid, la dimension sociale, le service client, le flow, l'innovation, l'esthétique et le divertissement. Pour ce qui est du capital de marque, les variables étudiées sont l'attitude, l'attachement, la satisfaction, l'intention d'achat et le bouche-à-oreille. …

AbstractNorth American business history has long been dominated by a belief in the centrality of entrepreneurial innovation to corporate success. This paper looks at the history of the Hudson's Bay Company Stores Department and attempts to explain from within the traditional business-history framework the company's prolonged inability to create a profitable chain of department stores in Western Canada. During the interwar years the HBC was highly competitive in its marketing methods and up-to-date in its business structure. Indeed, the company's failure seems to have stemmed in large measure from these very factors, from its excessive reliance upon scientific management formulas and organizational theories. It was only during the Depression that the Bay was able to recoup its losses by moving away from the professional orthodoxies of the twenties, returning to older business structures, and deciding on a more consumer-oriented approach.

Recent literature emphasizes the role of communities of practices (CoPs) in terms of greater capabilities to assemble and share tacit and grounded knowledge. However, there is a debate on their impact on innovation processes. To contribute to this, we will try to better understand the role of CoPs in innovation within Multinational Corporations (MNC). Thanks to an in-depth case-study of an innovation that was firstly developed in a subsidiary and then deployed in another, we will highlight the critical role of two kinds of CoPs: one formally managed and supported by top management, and the second spontaneous and autonomous. We point out as well the critical role of their coordination modes in the innovation development and deployment within the MNC.

Keywords: Déploiement, communautés de pratiques, innovation, firme multinationale, Deployment, communities of practices, innovation, Multinational Corporation (MNC), Despliegue, comunidades de práctica, innovación, empresas multinacionales

This research paper addresses the issues of integration of technology enhanced learning (TEL) into an educational organization. Good practice experience cannot be directly transferred to new organisations due to different contextual conditions. The TEL integration depends significantly upon a very rapid development of services and information communication technologies (ICT). Some organizations have managed to go step by step with the developments and have become leaders in TEL provision, however others, though having successful examples, have not succeeded in reaching the service level they want. While many positive examples exist in research literature, it is rare that institutions have complete strategies or solutions for integrating TEL that meet their specific pre-conditions and satisfy quality assurance parameters at the same time. The research reported here aims at the development of a theoretical framework for quality assurance of TEL integration into educational organizations. During the research, the development of the TEL concept has been discussed, success indicators for TEL integration in an educational organization have been described, the quality parameters of TEL integration into an educational organization have been identified and the model for TEL integration into an organization has been developed.

Keywords: Technology enhanced learning (TEL), TEL integration, quality parameters, educational organization

SummaryTaste cannot be addressed in a period of relative scarcity of consumption in the same way as in a situation of abundance of offer, strong media impact and growing marketing influence. That is why the article proposes a critical analysis of the modeling of taste proposed by P. Bourdieu, based on examples taken from sports-related consumption practices. Indeed, the links between habitus, tastes and consumption are more uncertain. Growing mass consumption and the diversification of social experiences have changed the methods of the social construction of tastes. This new consumption context opens a debate on the explanation of taste as an expression of class culture. If mass culture does not eliminate hierarchies of tastes and social dominations, it certainly invites us to reconsider them.

AbstractThis article outlines the chaotic proliferation of multicultural micro-literacies over the decades since the Canadian government first brought the concept of multiculturalism to the national stage in the mid-1960s. The authors define multicultural literacy in terms of patterned and sustained orientations to multiculturalism discourse — orientations that manifest themselves by way of recurrent social and textual practices. In the years prior to 1988 and the official enactment of multiculturalism in Canada, the discourse lent itself to naïve and largely optimistic renderings in a phase of literacy development described in the essay as protoliteracy. Subsequent efforts by the Canadian government to mute the discourse, even as it made multiculturalism into official policy, cleared the way for a post-literate multiplication of multicultural literacies in this country, which severely fragmented and undermined the discourse in the process.