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The sociology of imaginary contributes to understand better the innovation process in organizations and companies. This approach consists to examine how the imaginary is managed by individuals and groups to become an element of productivity or an obstacle to innovation. It is for example demonstrated that the imaginary can constitute a cognitive outlet particularly useful in technoscientific structures to avoid problems in the management of the logic delirium emanating from them. The imaginary is found in all the phases of the innovation process, among scientists who invent new objects, but also in the considerations of experts in marketing, who commercialize innovations. Sociology is used to understand better innovation and the imaginary processes that participate to it.
Keywords: sociologie, imaginaire, innovation, exutoire cognitif, organisations, Sociology, imaginary, innovation, cognitive outlet, organizations, Sociologia, imaginario, innovación, exutorio cognitivo, organizaciones
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The author offers a critical analysis of the Martinican, Josépha Labbé-Jouffret's approach, in the Paris of the 1970s, and underlines the radical nature of her work for French Caribbean women at the time. By simply offering women the opportunity to love their hair and to keep it natural, Josépha Labbé-Jouffret gave them a political platform, which aimed at freeing them from the weight of the slave past. Her method was rooted in the Antillean humus, and the theoretical thought of the author relies on two aphorisms: Tout Moun Sé Moun and Sé Dèyè Pawol Ki Ni Pawol. Indeed, Josépha Labbé-Jouffret's mission was to establish her clients in their dignity as moun through a method that accompanied them in their evolution.
Keywords: cheveux, Antilles françaises, beauté, stratégie et résistance féministes, femmes et migrations, racisme