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Kotler, P., Kartajaya, H., Setiawan, I. et Vandercammen, M. (2017). Marketing 4.0 : le passage au digital. Bruxelles, Belgique : De Boeck, 160 p.

  • Myriam Ertz

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  • Myriam Ertz
    Université du Québec à Chicoutimi

Cover of Volume 29, Number 3, 2020, pp. I-153, Revue Organisations & territoires

Online publication: July 18, 2022

URI
https://id.erudit.org/iderudit/1090552ar CopiedAn error has occurred
DOI
https://doi.org/10.1522/revueot.v29n3.1210 CopiedAn error has occurred

A review of the journal Revue Organisations & territoires

This article is a review of another work such as a book or a film. The original work discussed here is not available on this platform.

Volume 29, Number 3, 2020, p. 149–153

© Myriam Ertz, 2020

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