Documents found
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521.More information
In this paper we address the theme of the influence of ambidexterity and strategic flexibility on the export performance of SMEs in the context of emerging markets. Surveying a sample of 305 exporting Turkish SMEs, we test specific hypotheses concerning the respective roles of ambidexterity and strategic flexibility in directly affecting the export performance of the SME. We also test the mediating role of strategic flexibility in the relationship between ambidexterity and export performance. Our results show that ambidexterity has no direct influence on export performance. They further show that coordination flexibility and decision-making flexibility mediate the relationship between ambidexterity and export performance.
Keywords: SME, export performance, emerging markets, organizational learning theory, ambidexterity, flexibility, PME, performance export, marchés émergents, théorie de l'apprentissage organisationnel, ambidextrie, flexibilité, PYME, resultados de exportación, mercados emergentes, teoría del aprendizaje organizativo, ambidexteridad, flexibilidad
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522.More information
This study investigates the drivers of ambidexterity in agrifood international joint ventures (IJVs) and its influence on business model innovation (BMI). Drawing on a longitudinal qualitative case study approach, we analyzed five IJVs between SMEs and multinationals, focusing on the interplay between partner's innovation orientation (IO), learning orientation (LO) and ambidexterity. The results demonstrate that ambidexterity serves as a critical prerequisite for driving BMI in IJVs. This paper contributes to both the IJV and business model literature, offering new insights into the dynamic processes underlying the role of ambidexterity in driving BMI. For practitioners, our study offers valuable managerial insights by highlighting the importance of strategic alignment, collaborative learning, and adaptive capacity in fostering ambidexterity and ultimately, successful IJV outcomes.
Keywords: Business model innovation (BMI), International joint venture (IJV), Ambidexterity, Agri-food sector, Innovation des modèles d'affaires (IMA), Joint-venture internationale (JVI), Ambidextrie, Secteur agroalimentaire, Innovación del modelo de negocio (IMN), Empresa conjunta internacional (ECI), Ambidestreza, Sector agroalimentario
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523.More information
Comparing two different stages of the value chain, two levels of luxury products, two types of offshoring destinations, this research provides the first empirical validation of the consequences of offshoring of French luxury brands. According to a sample of 278 consumers of such brands, offshoring of either the design or the manufacturing stage negatively influences perceived quality and overall brand evaluation. However, offshoring does not affect purchase intention. Managers learn how much and under which conditions their brands suffer from offshoring.
Keywords: Effet « pays d'origine », délocalisation, luxe, made in France, Country-of-origin effect, offshoring, luxury brands, made in France, efecto “País de Origen”, deslocalización, marca de lujo, producido en Francia
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524.More information
The trust and its corollary the distrust are in the core of the relationship between citizens and their institutions and the men and women who lead them. However, as confirmed by many studies, french citizens have a much better confidence in their local public institutions and particularly the municipalities. The proximity would play an important role in building of trust between the inhabitants and their local authorities. Based on the results of the Municipal Public Service Barometer that we have drawn up and covering a sample of 1010 French respondents, our article identifies fragile links between proximity and trust in municipal public services. These links differ in particular according to the nature of institutional, relational or organizational proximity.
Keywords: Confiance, proximité, collectivité locale, relation citoyen, service public local, relation usager, Trust, proximity, local community, citizen relationship, local public service, user relationship, Confianza, proximidad, comunidad local, relación ciudadana, servicio público local, relación con el usuario
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527.More information
This article questions the place of religion in communication and consumption strategies. It will be a question of accounting for the gap (mainly on websites) between religious, sacred or spiritual discourses for commercial purposes by monastic brands and actors, and the same types of discourse by non-monastic merchants. The semiotic analysis of three beers with different “degrees of religiosity” illustrates the reflection.
Keywords: stratégies communicationnelles, marketing monastique, sacré, religieux, identité, existence, communication strategy, monastic marketing, sacred, religious, identity, existence
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528.More information
Keywords: ONG, aide internationale, images, récits, témoignages