Corps de l’article
An unprecedented economic growth in emerging markets combined with increasing interdependence among the world economies serves as a base for this book. It argues that due to saturation of markets in the Western economies Multinational Corporations (MNCs) are forced to increase their presence in these growth markets. Sixteen chapters in this volume present experiences of MNCs while entering and operating in these markets. The volume is constructed on the notion that business in emerging markets is strongly embedded in the demands from society and political systems. Compared to developed countries, authors believe that markets in emerging countries are constructed on higher level of uncertainty due to: a) higher level of overlap and complexity in social and political systems, b) higher level of dynamism, c) higher level of unpredictable and critical changes in socio-political environment, and d) higher level of heterogeneities among different emerging countries. Scholars from different countries explore and analyze how MNCs are managing their interaction with socio-political actors in these markets. The book chapters present conceptual as well as empirical thoughts and evidence on the managerial behavior of MNCs. Contributions are outlined in three parts: a) the prominence of socio-political actors in emerging markets, b) interactions between politics and business, and c) the socio-political environment and the firm. The volume goes beyond BRIC countries and includes studies from other major countries such as Turkey, Indonesia and South Africa. The book thus contributes towards theory development in this field and provides useful managerial implications for MNCs.