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This article examines the use of politically correct language in Brazilian beer advertising, focusing on the emblematic case of the Skol brand. Historically, beer advertising in Brazil has targeted a male audience, often objectifying women, especially in the context of Carnival. The article explores Skol’s discursive repositioning following a controversial campaign in 2015, analyzing the strategic adoption of politically correct discourse as a means of symbolic legitimation. Methodologically, the study draws on the French tradition of Discourse Analysis, particularly the theoretical and methodological frameworks of Michel Pêcheux. The analysis is also informed by concepts such as discursive formation, ideological manipulation, and social interpellation. The findings suggest that the shift toward politically correct discourse does not represent a true ideological break with the past, but rather a symbolic reformulation aimed at aligning with evolving public expectations.

Keywords: discurso, discourse, discours, políticamente correcto, political correctness, politiquement correct, estereotipo, stereotype, stéréotype, publicité, advertising, publicidad

Indigenization is a relatively new phenomenon in Canada. It is a broad concept that includes everything from changing physical spaces to challenging Western epistemologies and the status quo. In this study, I describe nine Indigenous students’ experiences with Indigenization at the University of Saskatchewan. Students were impacted both positively and negatively by their engagement: They described both opportunities borne of engagement with Indigenization and detriments such as exhaustion and lack of basic needs. In terms of methods to Indigenize, the participants described the importance of representation, centring Indigenous values and knowledges, and creating communities that can Indigenize. I end the paper with four policy recommendations for post-secondary institutions interested in Indigenization.

Keywords: Indigenization, Canada, post-secondary, recommendations

The moment asylum seekers arrive in Greece, they are often denied access to justice on different levels. At the same time international volunteer field advocates or Backpack Refugee Rights Advocates have the goal of assisting asylum seekers to master the difficulties of the complex European asylum process. More importantly they can play an important role in the process of legally empowering asylum seekers. This paper will first analyze the different forms of access to justice that are denied to asylum seekers in Greece. Then then paper will proceed with the concept of legal empowerment of asylum seekers and it is argued that the main purpose of Backpack Refugee Rights Lawyers should be enabling asylum seekers and refugees to know and enforce their own rights. At the same time the paper identifies and addresses several problems of the work of Backpack Refugee Rights Lawyers. Overall, it is hoped that this paper will provide field advocates with information about how they can play an integral part in the legal empowerment of asylum seekers and refugees if they act according to certain guidelines.

British Columbia’s new Civil Resolution Tribunal [CRT] is a primarily online dispute resolution system that has attracted international attention for its innovative approach.  But so far there has been little independent research on the effectiveness of the CRT and similar online dispute resolution initiatives in providing access to justice.  In a qualitative and exploratory study, we surveyed 49 British Columbians who had used the CRT about their experience with the process.  Overall, the results suggest that the CRT has improved access to justice, but the survey answers also identified problems and concerns, for which we suggest potential solutions.

The Covid-19 pandemic entailed a cruel pedagogy with regard to neoliberalism. Neoliberalism embodies a multifaceted process whereby the post-1945 Fordist compromise was gradually transformed, after the mid-1970s, into a world order privileging business competition, both as a daily practice and a philosophy of rule. This order has been enmeshed in an “organic crisis” since 2007-08, which has progressively revealed neoliberalism’s problematic status in relation not only to the practice of democracy, but to the survival of the species. This article focuses specifically on the ways in which the pandemic has not only illuminated neoliberalism’s core contradictions, but portends their intensification and widening impact.

Keywords: Covid-19, Gramsci, EdTech, neoliberalism, Covid-19, Gramsci, EdTech, néolibéralisme, Covid-19, Gramsci, EdTech, neoliberalismo

Learning a minority language in a minority language context can lead to difficulties in language acquisition and maintenance. Language skills at kindergarten entry predict success in a variety of academically relevant areas. Therefore, the goals of this action research were (1) to improve pedagogical practices used for robust vocabulary instruction to students in French-language schools in northeastern Ontario, and (2) to raise awareness among school teams of issues related to minority language instruction through professional development. As a result of this Tier 1 response to intervention, school team members became aware of the influence of their linguistic situation on children’s language acquisition and were able to change their mindset toward minority language instruction, contributing to the success of this action research.

Keywords: langue minoritaire, minority language, enseignement robuste du vocabulaire, robust vocabulary instruction, sensibilisation, awareness, état d'esprit, mindset, minority language context, contexte linguistique minoritaire, promotion of French, promotion du français, enseignement direct et explicite du vocabulaire, prise de conscience

Through in-depth interviews with 22 university and college faculty who taught during COVID in 2020, this study examines symbolic violence and symbolic nonviolence in higher education using the post-qualitative method, thinking with theory. The concept of symbolic nonviolence, the intentional and systemic practice of recognizing and absorbing symbolic violence to transform the habitus, resulted from this study. During an inequitable pandemic which caused low grades, plagiarism, and exiting, faculty practiced three types of symbolic nonviolence: non-academic support, academic adjustment, and disciplinary superpowers, which increased communication and social support for students, provided services that institutions were unable to provide, remediated students academically, adjusted academic expectations to be more suitable to pandemic learning, and taught students how to transform the world using tools unique to their disciplines. Symbolic nonviolence practices have the potential to transform the reproduction of exclusionary practices in the institution of higher education, improving academic success and social mobility.

Keywords: COVID, College teaching, symbolic violence, symbolic nonviolence, thinking with theory, post-qualitative, Bourdieu, Kingian nonviolence